Viacom18 - Digital Growth & Innovation Role - Audience Growth & Insights - IIT/NIT/BITS/IIM/MDI/ISB

About Viacom18: Viacom18 Media Pvt. Ltd. is one of India's largest and fastest growing media companies. It is a house of iconic brands such as Colors, MTV, Nick, etc. Viacom18 won the much coveted - Dream Companies To Work For- Award at Asia's Best Employer Brand Awards. It consistently features in the list of top Indian companies in - Great Place to Work- Survey. There is a strong focus on Learning and Development and Viacom18 has won multiple awards in the last few years for Excellence in Learning as well as in Leadership Development.

About Digital Ventures (DV) Growth & Innovation team:

- DV is responsible for overall consumer facing Digital Businesses. DV's flagship product, VOOT (a Video-on-Demand platform) was launched in May, 2016 and was selected as Google Play Best of 2016 apps in India and Best of iOS apps for 2017. Presently it has 50,000+ hours of content across multiple languages and genres. VOOT is a leading video streaming platform in India with 35mn+ monthly active users. In Sep, 2017, VOOT also won the most coveted global media innovation award for Content Distribution at IBC Amsterdam. VOOT's Digital Originals have won several awards and been nominated & screened at various global festivals. Its latest Original KYY - has over 30 mn views and ranks among top 5 branded Indian original of all time on performance.

- Presently Ad supported, there are several new products and an international launch planned in the near future. This role provides a unique and rare opportunity to be part of this eclectic team that is helping shape the digital media ecosystem in India and globally.

- The Growth & Innovation (G&I) team drives overall growth for the BU by working closely with senior leaders across functions and businesses. The team is comprised of an eclectic mix of ~10 professionals hailing from top undergrad and post graduate institutions from around the world and have experience across leading global strategy consulting firms and digital behemoths.

- The team envisions shaping the future of digital entertainment industry in India and lives by certain aspired behaviours

Job Description: Growth & Innovation - Audience growth & insights

- This role shall help own and evangelize VOOT's Audience and Data Management platform - MAVARIC (Management of Audiences at VOOT through Activation and data enRiChment). This is VOOT's cross functional thought leadership initiative and a unique offering to premium advertisers and internal marketing and content team.

- Seeking a multifarious talent who can help establish VOOT as a premium digital publisher in the market - someone who can balance the short and long term, think strategically, and merge creativity with execution excellence.

Key Responsibilities :

Thought Leadership - 

- Liaison with industry bodies and technology partners to conceptualize and disseminate case studies

- Publish white papers and VOOT's ad-tech point of view in key industry conferences

- Articulate and evangelize MAVARIC's value proposition to external advertisers and agencies and internal stakeholders such as marketing, product, sales, etc.

- Generate ad-tech and marketing tech insights and monitor key trends

- Drive Customer Success

- Be a strong advocate for advertiser success on performance campaigns, and mobilize all appropriate resources to help your customers succeed with VOOT

- Discover new opportunities and expand existing base in clients to monetize interest/ affinity based audience segments

- Drive adoption of MAVARIC across internal groups and organize training sessions

- Scale key audiences through insights and activation

- Scale key audiences on voot through insights and analytics provided to both marketing and content team

- Be the voice of the audiences and drive product experience changes and content organization to improve engagement

- Develop retention strategies for key audience segments and drive marketing strategies around the same

Product Ownership

- Help develop MAVARIC product through close collaboration with internal Product/Engineering teams and external tech partners

- Design and enhance product through envision unique features

- Reporting to Growth & Innovation head; to work very closely with Marketing, Product, Ad Sales and external teams.

Background/ Knowhow

- Overall 3-6 years of experience

- MBA from a top B-School (ISB, IIM A/B/C/L, FMS and XLRI) preferred - graduated in 2016-18

- BE/B.Tech or BA Economics preferred from top colleges

- Exceptional analytical and problem solving skills

- Strong relationship building, negotiation and influencing skills

- Curiosity about and broad awareness of global developments in digital space

- Strong presentation and communication skills

- Proactive, open and entrepreneurial

- Basic knowledge of software and coding skills (R, Python, Database, etc.) would be an advantage