Vertoz - Product Operations Analyst

We are seeking a dynamic and results-driven Product Specialist to join our team and play a pivotal role in optimizing our advertising technologies and monetization strategies. You will be at the forefront of analyzing and enhancing our programmatic advertising solutions, driving data-driven product decisions, and collaborating with cross-functional teams to maximize revenue performance. This role requires a strong understanding of the digital advertising ecosystem, a passion for innovation, and a commitment to delivering exceptional value to our customers.

Key Responsibilities:

- Product Development & Strategy:

- Collaborate closely with Business Managers, Tech Head, Engineers, and Data Scientists to define, refine, and prioritize product features and roadmaps, ensuring alignment with business objectives.

- Lead an agile engineering scrum team, guiding investment decisions and driving rapid delivery of customer value while iterating towards long-term strategic goals.

- Maintain a strong sense of accountability and ownership throughout the entire product lifecycle, from concept to launch and beyond.

- Data Analysis & Performance Optimization:

- Develop and maintain comprehensive dashboards, reports, and data visualizations to track key performance indicators (KPIs) and provide actionable insights.

- Evaluate and optimize programmatic advertising, Real-Time Bidding (RTB), header bidding, and other ad-serving technologies to enhance performance and revenue.

- Identify and troubleshoot issues related to ad delivery, performance, and revenue attribution, ensuring seamless and efficient operations.

- Provide data-driven recommendations for improving ad targeting, fill rates, and overall revenue efficiency.

- Market & Technology Analysis:

- Monitor industry trends and emerging technologies within the digital advertising ecosystem, staying ahead of the curve and identifying opportunities for innovation.

- Conduct thorough product research and competitive analysis to inform strategic decision-making.

- Collaboration & Communication:

- Collaborate closely with Sales and Marketing teams to enhance the advertiser experience and drive demand-side growth.

- Effectively communicate complex technical concepts to both technical and non-technical stakeholders.

- Demonstrate excellent stakeholder management skills, building strong relationships and fostering collaboration across teams.

- User Experience (UX) and Design:

- Hands on experience with Figma, and Ui/UX principals.

- Incorporate user-centric design principles into product development, ensuring a seamless and intuitive user experience.

Requirements:

- 4+ years of experience in Programmatic Advertising or Digital Advertising.

- Strong understanding of DSP management, campaign execution, SSP, DMP, RTB integration, audience targeting, tracker implementation, and proficiency in DV360.

- Hands-on experience with Figma, UI/UX principles, and product research.

- Proven ability to analyze complex data sets and translate findings into actionable insights.

- Strong decision-making and problem-solving skills with a user-centric mindset.

- Experience leading agile engineering scrum teams.

- Excellent communication, presentation, and interpersonal skills.

- Demonstrated ability to manage and mentor teams.

- A firm sense of accountability and ownership for the end-to-end product lifecycle.

This job description provides a comprehensive overview of the Product Specialist role, emphasizing the key responsibilities and requirements. It also highlights the opportunities for growth and impact within the company- Opportunity to work on cutting-edge advertising technologies and drive significant impact.

Why Join Us:

- Opportunity to work on cutting-edge advertising technologies and drive significant impact.

- Collaborative and supportive work environment.

- Competitive compensation and benefits package.

- Chance to grow and develop your career in a rapidly evolving industry.

This job description provides a comprehensive overview of the Product Specialist role, emphasizing the key responsibilities and requirements. It also highlights the opportunities for growth and impact within the company