Versuni - Platform Marketing Manager

Job Title: Platform Marketing Manager

Reporting to: E-Commerce Marketing Lead

Location: Gurgaon

Versuni, formerly known as Philips Domestic Appliances, has a simple yet powerful purpose of turning houses into homes. As a house of brands Versuni is home to the brands: Philips, Saeco, Gaggia, Preethi, Philips Walita, L'OR Barista and Senseo. Through meaningful innovation, we improve the lives of people, helping them to lead healthier and happier lives every day. We are looking for a highly motivated, progressive thinker who works with a growth mindset, rolls up his sleeves and gets the job done. If you love innovation, challenges and fast-paced action, this role may is for you.

You have the opportunity to:

- Excel at Platform marketing on Amazon to deliver on Market share growth ambition Philips. Responsible for market analysis, marketing strategy, campaign configuration, optimization & analysis to deliver the sellout OP & market share ambition by sub-category for the year. Also, responsible for ensuring high impact content, R&R, as well as advertising spend effectiveness (ROAS) and ACoS Responsible for delivering overall high impact consumer experience across all Amazon leading to high conversions.

Key responsibilities include:

- Draws up the on-platform advertisement strategy for Amazon.

- Aligns the marketing strategy & budget with the category team and sales team (to be in line with their primary operating plan)

- Enable agency and team to configure high impact campaigns, optimize frequently to ensure sell out delivery & market share performance at planned ROAS and aligned ACoS

- Build strong business relationships with category & marketing teams at Amazon that gets you an edge over competition when it comes to getting work done.

- Monitor industry trends, competitor activities, and customer behavior to identify opportunities for innovation and differentiation in the e-commerce space.

- Innovate and create high impact launches on platform enabling better consumer experience for Philips on Amazon.

- Identify, document & share best practices for content & marketing on Amazon and ensure that we are able to create a repeatable blueprint of success on the platform

- To succeed in this role, you should have the following qualifications and experience:

- Minimum 5 years of experience in e-commerce platform marketing

- Proven expertise in being able to understand platform algorithms, configure campaigns, using AMS and optimizing campaigns

- Masters Degree in Marketing or equivalent

Stakeholder Management : Deep understanding of e-commerce platforms, Amazon in particular.

Fluent in English

Why should you join Versuni?

We are proud of the products we make. As a leading player in domestic appliances, we offer sustainable products across kitchen appliances, coffee, air, garment, and home care. The successful product ranges include the renowned Airfryer, Espresso Machine with LatteGo, the PerfectCare Elite Steam Generator, Air Purifier and SpeedPro Max vacuum cleaner. We are also known as home to such brands as Philips Walita, Saeco, Gaggia and Preethi.

In Versuni we work with contagious positivism. We believe that inclusion comes before diversity and all voices are heard. When you join our closely connected and diverse team, you'll be joining a global family. Like all families, we grow together and support each other. In our drive for digital transformation success, we partner to grow and deliver. We celebrate our wins together.

Our company is headquartered in The Netherlands, and has innovation, manufacturing, and commercial centers across the globe, with presence in over 100 countries. We employ approximately 7,000 talented individuals who bring innovation to customers and consumers.

Our goal is for you to grow every day, and to support you to become the very best version of yourself. We are committed to providing the highest levels of consumer satisfaction, underpinned by our quality approach. We make conscious choices caring for peoples homes and our planet. We grow responsibly and sustainably.

Sustainability is an important factor for Versuni. We have been 100% carbon neutral in our operations since 2020, but this is just the start of our plan. We know everything we use today will affect the planet tomorrow. For the past century, we've innovated to make products faster, better, and more energy efficient. A better future is possible with a plan thats built to last.