Veritis - Digital Marketing Manager

The Role

Digital Marketing Manager at Veritis needs to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. The Digital Marketing Manager will work closely with the marketing and sales teams to create effective digital marketing strategies and campaigns that will generate leads, increase brand awareness and engagement, and drive sales for our IT services and Staff Augmentation.

Responsibilities

- Develop and implement a comprehensive digital marketing strategy that includes SEO, PPC, social media, email marketing, content marketing, and other digital channels.

- Manage and optimize digital campaigns to maximize ROI and achieve business goals.

- Conduct keyword research, competitor analysis, and market research to identify new opportunities and stay ahead of trends.

- Collaborate with the marketing and sales teams to create compelling content that drives engagement and conversions.

- Develop and execute email marketing campaigns that target specific audiences and drive lead generation and nurturing.

- Track and analyze campaign performance and provide regular reports to the marketing and sales teams.

- Manage and maintain the company's website and social media channels, ensuring that they are up-to-date and effective in driving traffic and engagement.

- Monitor and manage online reputation, responding to reviews and feedback to ensure a positive brand image.

- Stay up-to-date with the latest digital marketing trends and best practices, and incorporate them into the company's digital marketing strategies.

The Person

- Bachelor's degree in marketing, business, or a related field.

- Minimum of 8 years of experience in digital marketing, with a focus on lead generation and sales.

- Demonstrated expertise in SEO, PPC, social media, email marketing, content marketing, and other digital marketing channels.

- Strong analytical skills and experience using tools such as Google Analytics, SEMRush, and other digital marketing analytics tools.

- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

- Proven ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment.

- Experience in the IT services industry preferred but not required.