Vegrow - Regional Head - Demand Store - B2B - IIT/NIT/BITS/IIM/FMS/MDI/XLRI

ABOUT VEGROW

Vegrow focuses on matchmaking across demand and supply for fruits, aggregating multiple channels (wholesalers/semi-wholesalers, modern trade, and general trade) in 100 cities on the demand side and 30,000+ farmers on the supply side. Through its unique community advisory approach, Vegrow digitally engages with farmers across 400+ production pockets and helps them align with market expectations and get better yield,thereby higher income. It processes more than 400 tons of fruits daily. The company has grown significantly in the last 12 months with industry leading gross margins of ~20%.The growth has been unlocked on the back of its deep tech and data stack across thevalue chain. It has built capabilities to harness farmer chatter, estimate farmland produce and measure demand across Tier-I, Tier-II and Tier-III markets.Vegrow founders are extremely passionate about Agri-domain and come from a very strong pedigree of IITs and have a rich corporate and start-up experience along with domain expertise owing to their stint in ITC, Urban Company, AgroStar and Chronus. It is a fast-growing company and has scaled to over 450-member young and passionate team with a very strong leadership who are ex-entrepreneurs with a blend of Agri & non-Agri expertise coming from successful organisations viz. Godrej, Reliance, ITC, Microsoft etc.

The company has raised US$46M in its Series C primary and secondary funding in January 2024. This new funding round has been led by GIC, Singapore's sovereign wealth fund,with significant participation from existing investor Prosus Ventures and continued support from Matrix Partners India, Elevation Capital, and Lightspeed.

https://vegrow.in/

Work Location - Bangalore

Role Overview:

- Regional Head - Demand Store will be responsible for the overall strategy, management and growth of a specific Demand Node. This is a P&L management role that requires a combination of skills: strategic planning, Demand generation & Sales and understanding of the market and customer preferences. The ideal candidate is an independent leader who has the ability to manage end-to-end business operations, plan and execute 0 to 1 & 1-5 scale up and create predictable profit pools.

Key Responsibilities:

- Develop and implement strategy to drive the demand and sales within the FXD node and grow the market share.

- Understand trends in the market and create appropriate plans to leverage the inputs for growth opportunities.

- Identify local and outstation sales opportunities for maximising revenues.

- Identify local procurement opportunities.

- Work with cross functional teams like Supply Chain, Finance, Credit teams to optimise costs and enhance revenue.

- Develop and maintain standard operating procedures (SOPs) to ensure consistency and quality of produce.

- Implement and monitor KPIs to measure operational performance and identify areas for improvement.

- Identify and implement process improvements to enhance operational efficiency and reduce costs.

- Lead, mentor, and develop a high-performing team, fostering a culture of excellence and accountability.

What We are Looking For:

Experience - 8yrs + of experience into pure play P&L/Category management roles with an end-to end responsibility and in a fast paced setup.

- Engineering Graduates from IIT/NIT/BITS/BIT , MBA (Tier1) with 8 yrs

- Individuals having strong experience into managing and building SME/Micro SME Clients portfolio

- The role will also manage a team of Key Account Managers. The incumbent will need to mature the accounts by implementing the right KAM principles.

- Excellent communication and interpersonal skills

- Strong analytical skills with the ability to interpret data and make data-driven decisions.

- Should have managed operations, with a track record of bringing processes efficiency.

- Ability to manage multiple projects and priorities in a fast-paced environment.

- Proven track record of driving sales growth and profitability.

- Excellent stakeholder management skills

- Exposure into driving sales /business for multiple categories in the B2B Market place