Vegrow - Manager/Senior Manager - B2B/Rural Market Place - IIT

Manager/Senior Manager - Market Place - B2B/Rural (Mandi)

Vegrow Brief:

Vegrow is an agritech company and a B2B marketplace for bulk fruits, such as apples, mangoes, coconuts, imported fruits etc. We work with a wide range of buyers, including retailers, wholesalers, traders, and importers across India and internationally, ensuring the right quality of fruit reaches the right customer.

Our primary focus is on solving the inefficiency of matching fruit quality with the right buyer. Fruits vary in size, color, and quality even on the same tree, and buyers have different requirements based on their market needs and purchasing power. Vegrow specializes in quality-linked matchmaking, ensuring each grade of fruit goes to the buyer willing to pay the best price.

We achieve this through two key business models where we create sufficient demand liquidity for each grade for best price realization:

1. FruitX: A physical marketplace where farmers bring their produce. We sort and grade the fruits, then auction them based on quality, allowing the highest bidder to secure each lot. This contributes to 40% of our business. Video link: https://youtu.be/39LkHOAkMPU

2. Full Stack Marketplace: Here, we sort, grade, pack, and ship fruits to different buyers, including those in international markets, aligning each quality grade with the specific needs of customers across the country and beyond. Video link: https://youtu.be/S4Tl16l83tM

As a marketplace, Vegrow doesn't just connect farmers with buyers; we actively manage the quality-matching process to maximize value, unlock additional margins, and ensure farmers get the best possible price for their produce. This approach helps us optimize the fruit value chain and support better price realization for every stakeholder involved.

Role Overview:

The Manager/Senior Manager - Marketplace Business (Mandi Fruits Business ) will be responsible for the overall strategy, management and growth of a specific Mandi within our overall Mandi business. This is a P&L management role that requires a combination of skills: strategic planning, supply management, Demand generation, and a deep understanding of market and customer preferences. The ideal candidate is an independent leader who has the ability to manage end-to-end business operations, plan and execute 0 to 1 scale up and create predictable profit pools.

Key Responsibilities:

- Develop and implement strategy to drive supply and demand within a particular mandi and increase the market share.

- Understand local Supply and Demand trends and competitor activities. Use insights to form appropriate plans to leverage the inputs for growth opportunities.

- Identify revenue & cost-saving opportunities for maximising profits.

- Work with cross functional teams like Supply Chain, Finance, Credit teams to optimise costs and enhance revenue.

- Develop and maintain standard operating procedures (SOPs) to ensure consistency and quality of produce and experience to the customers.

- Implement and monitor KPIs to measure operational performance and identify areas for improvement.

- Leverage technology and innovation to streamline operations and improve service delivery.

- Identify and implement process improvements to enhance operational efficiency and reduce costs.

- Lead, mentor, and develop a high-performing team, fostering a culture of excellence and accountability.

What We are Looking For:

- Engg/MBA professionals from Agri / IIT background with 1.6 yrs-10 yrs of experience into pure play Key Account management roles with an end-to end responsibility and in a fast-paced setup

- Managing Rural Areas Sales / General Trade/ Distribution Sales /SME /Micro SME

- B2B Sales exposure in FMCG/FMCG/Ecommerce industries with hands on understanding of Credit Facilities.

- Excellent communication and interpersonal skills.

- Strong first principle thinking, ability to identify & solve problem statements end to end.

- Should have managed operations, with a track record of bringing processes efficiency.

- Ability to manage multiple projects and priorities in a fast-paced environment.

- Proven track record of driving sales growth and profitability.

- Excellent stakeholder management skills.

- Knowledge of Credit Management will be an added advantage

- Strong Desire to travel across rural areas in the assigned geography

- The Role is available at Multiple Locations and if selected can be given based upon individuals place of preference and role availability

What's in it for the candidate?

- Being part of the core business of the Organization and being a part of making history in Indian Fruits revolution .

- Attractive Growth opportunities and fast track