Vedantu - Manager - Digital Marketing

Responsibilities:

- Driving performance marketing strategy on Installs, Lead Generations, Traffic and Re- marketing across Mobile & Web platform

- Leading Google Ads (Display&Video/Mobile/Search), Facebook, Affiliates & Other Channels in terms of planning and operations

- Owning new digital initiatives and hacks for better campaign optimization

- Leading planning and delivery of performance marketing budgets to achieve healthy CACs & LTVs by optimizing on creatives, targeting, and new channels

- Driving strategic projects with internal as well as external stakeholders to find and scale the new acquisition sources

- Building precise creative briefs for Design & Copy teams to deliver creatives

- Managing CRM tool and understanding the consumer journey cycle management

- Measuring & reporting on campaign performance and conduct in-depth analysis

- Collaborating with multiple internal teams to get the things done

Qualifications and Skills:

- Min 3+ years of hands on experience on AdWords, FB and Affiliates marketing

- Depth knowledge of Mobile Marketing tools like Branch, Appsflyer, Tune

- Depth knowledge of CRM tools like MoEngage, Clevertap, Webengage

- Working experience with Digital Marketing agencies

- Demonstrated ability in executing results, with strong attention to detail

- Quick learner and ability to work in a fast-paced and dynamic work environment

- Preferred - AdWords Certified, SQL coding