Vedantu - Manager - Consumer & Market Insights

Roles and responsibilities:

We are looking for a Consumer and Market Insights Manager who will design and execute market research as well as user research to drive new product development, marketing strategy and go-to-market tactics for

Vedantu's Early Learning and Speciality programs. In this role you will work closely with the product and business team and play a pivotal role in defining the direction of Vedantu's programs. Your responsibilities will include :

- Working closely with cross-functional teams to identify problem statements

- Planning and implementing user research strategies and methodologies

- Conducting qualitative as well as quantitative research relying on primary as well as secondary research

- Talking to existing and potential customers to understand their needs and behaviour

- Doing a competitor analysis to understand product offerings and features

- Devising actionable strategies from consumer insights

- Reporting and presenting your findings to drive new product development and marketing strategies

Eligibility and Experience:

- Minimum 4 years experience conducting qualitative and quantitative research

- Strong analytical skills to extract actionable insights from data

- Strong business awareness and understanding of profitability and efficiency drivers

- Strong communication and presentation skills

- MA in Design or Sociology or a Graduate Degree in a numerate discipline