Vedantu - Growth Manager

Vedantu is looking for a rockstar Growth Manager who loves to experiment and become successful with various marketing and branding strategies and initiatives.

- Define a comprehensive growth marketing plan and drive its execution

- Understand the art of storytelling via blogs, podcasts, videos etc.

- Build, manage and optimize organic inbound lead generation campaigns with internal and external partners based on data-driven hypotheses

- Uncover new marketing opportunities and optimize existing performance

- Write copy, determine creative strategy, and design other assets to support your campaigns

- Monitor key performance indicators, make data-driven recommendations and advocate for internal resources required to drive the continued member growth via their respective marketing channel(s)

- Ongoing analysis of performance - clicks, views, etc, as well as report on company targets and brand awareness goals through weekly, monthly and quarterly reports

- Grow and optimize current online marketing channels, including SEO, Social, and contents amongst others

- Develop, test and measure integrated marketing campaigns

- Grow our user base and increase awareness of the brand in fun, creative and informative ways

- Work with a team of content writers, designers, developers and sales professionals

- Identify customer needs, key personas, market trends/competitive landscape and build differentiated content for web/app, community and social media properties

Qualifications:

- 4+ of Experience post qualification

- Experience in growth hacking

- Experience with marketing automation platforms like HubSpot

- Experience with Google Analytics paid search and paid social marketing channels

- Excellent verbal and written communication skills, with the ability to explain complicated concepts in clear and concise terms

- A quick learner interested with interest in Ed-Tech industry & similar

- Must be an initiator and must have the ability to manage multiple tracks without deteriorating the quality

- Ability to distill complex information into simple and meaningful insights and messaging and building narratives

- Advertising background is a plus, but not a mandate