Vedanta Wake Up - Vice President - Online Sales & Digital Marketing

Organisation Name : Blanket Hospitality Ventures Pvt. Ltd.

Position : VP - Online Sales & Digital Marketing

Reporting to : COO

Job Description :

The main objective of this role is to align Sales & Marketing strategies with business objectives and brand Hotel Vedanta Wake Up. This position is required to create innovative Sales & Marketing programs, campaigns and promotional events along with internal resources and external agencies.

- Develop Sales & Marketing and branding strategy in-line with Business plan

- To help identify & target new business opportunities

- To prepare a sales pipeline, database and target ideas for each. Carry out analysis with respect to market potential and market trends.

- Liaise with digital advertising agencies and 3rd party consultants

- To supervise & ensure timely delivery of digital offering - he/she will work closely with the content team to ensure delivery for his clients..

- Social Media - Ensure effective use of social media to enhance engagement with potential clients and increase conversion rate (Facebook, Twitter, Blogs, YouTube etc)

- Engage with specific target audiences on niche forums and groups for enhancing visibility.

- SEO (search engine optimization)-Implement SEO best practices

- Website content Management- Ensure website update and effectiveness

- Regularly present COO regarding different Sales & Marketing initiatives and their performance, impact and suggestions

- Set up and implement relevant marketing processes. To work closely with internal teams on identifying revenue generating opportunities and campaign delivery.

- 8-12 Years of experience in Digital Sales & Marketing or business development process.

Role of the incumbent will be VP - Online Sales & Digital Marketing, work includes management of the corporate website, digital campaigns, social media properties and campaigns, content, PR, SEO, SEM, ORM and Online customer acquisition initiatives. Will report to the COO.