Vashi Integrated - Brand Head

Key Responsibilities:

Brand Strategy and Planning:

- Develop and implement a comprehensive brand strategy aligned with organizational goals.

- Define the brand's vision, mission, and positioning to ensure consistency in messaging and identity.

- Conduct market research to understand customer preferences, market trends, and competitive positioning.

Brand Identity and Management:

- Oversee the development of brand guidelines, including logo usage, color palettes, and tone of voice.

- Ensure consistent application of brand guidelines across all internal and external communications.

- Lead initiatives to enhance brand awareness and equity in existing and new markets.

Campaign Development and Execution:

- Plan and execute marketing campaigns to promote brand visibility and engagement.

- Collaborate with creative teams to develop impactful advertisements, digital content, and promotional materials.

- Track the performance of campaigns and recommend strategies for improvement.

Stakeholder Engagement:

- Act as the primary point of contact for all brand-related activities.

- Partner with sales, product, and customer service teams to align branding efforts with business objectives.

- Liaise with external agencies and vendors to ensure timely and quality delivery of projects.

Digital and Social Media Management:

- Oversee the brand's digital presence, including website, social media, and online reputation.

- Develop strategies to grow the brand's online community and engagement.

- Monitor trends in digital marketing and incorporate innovative approaches to enhance brand impact.

Performance Metrics and Reporting:

- Analyze the effectiveness of branding activities using KPIs such as brand recall, customer engagement, and ROI.

- Prepare and present reports on branding performance to senior management.

- Identify areas for improvement and implement corrective measures.

Qualifications and Skills:

Educational Background: A Master's degree or MBA is a plus.

Experience:

- 4-6 years of experience in brand management, marketing, or a similar role.

- Proven track record in developing and executing successful branding campaigns.

Core Skills:

- Strategic Thinking: Ability to craft and execute a long-term vision for the brand.

- Creativity: Develop unique and engaging branding strategies to stand out in the market.

- Communication: Exceptional verbal and written communication skills for effective messaging.

- Project Management: Ability to manage multiple projects, meet deadlines, and stay within budget.

- Analytical Skills: Proficiency in analyzing market trends and campaign performance data.

Technical Skills:

- Proficiency in digital marketing tools, analytics platforms, and CRM software.

- Familiarity with graphic design tools and content management systems is a plus.