Posted By
Posted in
Sales & Marketing
Job Code
891290
Area Sales Manager | Bardhaman
Company / SBU: VARUN BEVERAGES LTD.
Job Title / Designation : Area Sales manager
Department : Sales
Functional Reporting to : Sales Manager/Head of Sales
Administratively Reporting to : Head of Sales
Location : Multiple
Job Purpose :
Drive Secondary value and revenue growth profitably by leveraging the growth opportunities, coaching the Frontline team and managing DBRs effectively
Primary Roles & Accountabilities :
- Deliver Secondary Value target by developing market in the assigned territory
- Add new outlets which should contribute to achieving annual volume/value targets
- Drive Cooler / rack productivity by planning deployments/redeployments of resources based on Cooler/Rack governance protocols
- Increase the Unique SKU count in the outlet and ensure chilled Product range availability
- Achieve trade spends productivity targets
- Conduct periodic Distributor health check to identify and trouble shoot issues for effective Distributor Management
- Coach CEs through Work - with and One on One & Training
- Monitor progress against the plan in the Weekly Commitment Meetings and Monthly planning meetings, using tools like Execution planner
Skill/Attributes/Work Experience:
- Strong Leadership skills, experience managing larger teams
- Towering strength in Sales Operation and a passion for Market Execution
- Strong Inter-personal skills to build strategic wiring with Distributors /Customers
- Customer Centric mentality and approach to conducting business
- Strong Commercial experience ( Sales, GTM, Marketing, Finance)
- Excellent collaboration skills to effectively represent the needs of the territory while partnering with region leaders
- Strong financial skills to drive / evaluate impact of various business levers
- Analytical skills - able to analyse events / data to optimize performance
- Natural inclination to build capability / Be the Head Coach for the unit team
- Well versed in Sales Force Automation
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Posted By
Posted in
Sales & Marketing
Job Code
891290