Varahe Analytics - Project Manager - Social Media

Job Title: Social Media & Project Manager Dissemination & Third-Party Page Management, Communications.

Location: Bhubaneswar Office (for projects across India).

About Varahe Analytics:

Varahe Analytics is one of Indias premier integrated political consulting firms specializing in building data-driven 360-degree election campaigns. We help our clients with strategic advice and implementation, combining data-backed insights and in-depth ground intelligence into a holistic electoral campaign.

We are passionate about our democracy and the politics that shape our world.

We draw on some of the sharpest minds from distinguished institutions and diverse professional backgrounds to help us achieve our goal of building electoral strategies that spark conversations, effect change, and help shape electoral and legislative ecosystems in our country.

Role Overview:

As a Social Media & Project Manager in the Dissemination & Third-Party Page Management team, you will be responsible for overseeing the execution and distribution of political content across various third-party digital platforms.

You will coordinate with internal teams, vendors, and stakeholders to ensure seamless content dissemination, audience engagement, and strategic page management.

Key Responsibilities:

Project Execution & Management:

- Lead and manage content dissemination strategies across third-party social media pages.

- Work closely with digital, content, and analytics teams to ensure data-driven content deployment.

- Develop organic and paid social media strategies to enhance reach and engagement.

- Ensure timely execution of content plans aligned with campaign objectives.

Third-Party Page & Social Media Management:

- Identify, onboard, and manage relationships with third-party social media page owners, influencers, and digital communities.

- Monitor engagement metrics and optimize content strategy for maximum visibility and impact.

- Ensure compliance with platform policies, political communication guidelines, and digital marketing best practices.

- Stay updated with trends, algorithm changes, and platform updates to refine content strategies.

- Social media management experience is mandatory.

Stakeholder Coordination:

- Work closely with political teams, campaign strategists, and vendors to align dissemination efforts with overall campaign goals.

- Provide regular updates to senior leadership and political clients on project progress and key performance metrics.

- Collaborate with graphic designers, content writers, and video editors to ensure high-quality content delivery.

Analytics & Reporting:

- Track, analyze, and report on the performance of dissemination strategies.

- Utilize data insights and social media analytics tools (Google Analytics, Meta Business Suite, Twitter/X Analytics, YouTube Studio, etc.) to refine outreach and engagement strategies.

- Optimize CTR, audience engagement, and conversion metrics for enhanced campaign effectiveness.

Required Skills & Qualifications:

- Experience: 4-7 years in social media management, digital marketing, project management, media planning, or political consultancy.

- Social Media Expertise: Strong understanding of Facebook, Instagram, Twitter/X, LinkedIn, YouTube, and other digital platforms.

- Content Strategy & Community Management: Experience in content creation, audience targeting, and growing online communities.

- Digital Advertising: Basic knowledge of paid media campaigns, social media advertising, and influencer outreach.

- Project Management: Ability to manage multiple projects with tight deadlines and dynamic requirements.

- Analytical Thinking: Strong skills in audience analysis, engagement tracking, and content optimization.

- Communication Skills: Excellent verbal and written communication skills in Odia, English, and Hindi (regional language proficiency is a plus).

- Collaboration: Experience working with political teams, vendors, and digital strategists.

Preferred Qualifications:

- Experience in political campaigns, social media marketing, or content dissemination.

- Understanding of election strategies, voter engagement techniques, and grassroots mobilization.

- Familiarity with SEO, SEM, audience segmentation, and behavioral analytics.