VAMA - Head - Social Media & Content

Job Description

VAMA - Virtual Astrology and Mandir App, company founded in November 2020. We are dedicated to providing users with a transformative and immersive experience, connecting them with astrological insights and virtual temple experiences.

Responsibilities:

1. Content Strategy and Creation:

- Develop and execute a comprehensive content strategy that aligns with VAMA's brand and resonates with the target audience.

- Create engaging and shareable content, including social media posts, blog articles, videos, and other multimedia formats.

2. Social Media Management:

- Oversee and manage all social media platforms, including but not limited to Instagram, Facebook, Twitter, and LinkedIn.

- Implement social media campaigns to increase brand awareness, user engagement, and community growth.

- Monitor trends in social media tools, applications, channels, design, and strategy to ensure VAMA stays ahead of the curve.

3. Audience Engagement:

- Foster a sense of community among users through regular interactions, discussions, and user-generated content initiatives.

- Respond to comments, messages, and inquiries across social media platforms promptly and professionally.

4. Analytics and Reporting:

- Utilize analytics tools to track and analyze the performance of social media campaigns and content.

- Provide regular reports with insights and recommendations for continuous improvement.

5. Collaboration:

- Collaborate with the marketing and creative teams to ensure consistent branding and messaging across all platforms.

- Work closely with influencers and partners to amplify VAMA's reach and impact.

Qualifications:

1. Bachelor's degree in Marketing, Communications, or a related field.

2. Proven experience (3-4 years) in social media management and content creation, preferably in the spirituality or lifestyle industry.

3. Strong understanding of astrology and spiritual practices.

4. Excellent written and verbal communication skills.

5. Proficiency in social media analytics tools.

6. Creative mindset with an eye for visual aesthetics.

7. Ability to work independently and collaboratively in a virtual environment.