Vakilsearch - Senior Manager - Digital Marketing

About Us:

Vakilsearch is a legal tech platform that provides services for businesses and individuals in India. Our services focus on Legal Tax & Compliance for businesses and individuals.

Role Summary:

We seek a highly skilled Marketing Rockstar to oversee all marketing functions, ensuring seamless integration across branding, digital, sales support, and operational execution. This role requires strategic planning, cross-functional collaboration, and efficient project management to maximise ROI.

Key Responsibilities:

1. Marketing Strategy and Execution:

- Develop and implement comprehensive marketing strategies aligned with organizational goals.

2. Cross-Functional Collaboration:

- Partner with sales, operations, and tech teams to understand requirements, set shared objectives, and track ROI for marketing campaigns.

3. Project Management:

- Lead marketing projects from concept to delivery, ensuring timely execution by coordinating across creative, digital, and content teams.

4. Brand Management:

- Maintain a consistent brand voice and identity across all touchpoints, including digital, print, and events.

5. Performance Marketing:

- Oversee paid media campaigns, track KPIs, and optimize strategies to improve lead generation and customer acquisition.

6. Content and Digital Marketing:

- Drive innovative digital campaigns, SEO/SEM strategies, and engaging content to enhance online presence and customer engagement.

7. Media Planning and Buying:

- Manage budgets for media buys across traditional and digital platforms to ensure maximum reach and cost efficiency.

8. Customer Insights and Analytics:

- Leverage data-driven insights to identify market trends, customer preferences, and campaign performance metrics.

9. Team Leadership and Development:

- Build and mentor a high-performing marketing team, fostering collaboration and accountability.

10. Stakeholder Communication:

- Regularly report marketing performance to senior leadership, aligning strategies with business priorities.

This role demands a proactive leader who can balance strategic thinking with hands-on execution to achieve measurable results while fostering cross-departmental synergy.

Qualifications:

- Bachelor's degree in Marketing, Advertising, or a related field. MBA Preferred

- Proven experience in Marketing Startegy, Growth, Technical & brand management, strategy, and large-scale campaigns.

- In depth experience of working in organised set ups in zero to 1 projects

- Excellent negotiation, project management, and analytical skills.

Preferred Skills:

- Hustler in character and agile in terms of adaptability.

- Ability to manage multiple projects in a fast-paced environment.

- Strong communication and interpersonal skills.

Why Join Us ?

- Opportunity to lead impactful campaigns.

- Work with a passionate and creative team.

- Competitive salary and growth opportunities.