Posted By
Posted in
Sales & Marketing
Job Code
639600
Responsibilities :
- Build, scale and optimize offline marketing programs against strict CPA targets and ROI Goals
- Test and scale channels including TV, direct mail, radio, OOH, print and streaming
- Manage offline channel leads and agencies to maximize channel performance and ensure outstanding campaign execution.
- Coordinate measurement, forecasting and budget reconciliation of offline channels
- Effectively communicate marketing results and analysis to relevant internal and agency stakeholders
- Marketing operations management. Vendor management.
Requirements :
- Bachelor's Degree required with a focus on business or analytics preferred. MBA preferred.
- 02 - 05 years of experience managing, developing, and growing a team
- Minimum 03 years of direct response marketing experience, specifically working with offline channels
- Approaches projects through a data-driven and analytical lens.
- Proven track record of managing external partners, creative agency, media agency etc.
- Should have prior expertise of planning & executing on ground activations.
Experience Required - 03 years to 8 years
Job Location - Chennai.
Should be in a position to join immediately or with in a month
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Posted By
Posted in
Sales & Marketing
Job Code
639600