Vakilsearch - Growth Marketing Manager

Growth Marketing Manager ! E- Commerce ! SAAS ! Chennai

About Vakilsearch

Vakilsearch is India's largest online legal, tax and compliance provider. Vakilsearch, through its products and end-to-end workflow automation journey has revolutionized how Start-ups/ Small & Medium Enterprises register, seamlessly run and comply with Government regulations. On our mission to provide one-click access to individuals and businesses for all their legal and professional needs, we have helped over 4 Lac start-ups/ small and medium enterprises to date.

Roles :

To be adept at cross-channel acquisition, and also business insights on the ROI of every campaign.

Job Responsibilities:

- Understand the needs, motivation, and behaviour of your users and be obsessed with creating delightful experiences for these users

- Successfully manage & make the following channels of acquisition ROI positive

1. Cross Platform Acquisition / Retention

2. Performance marketing

3. Referrals/ Invites

4. Content - ASO

- Leveraging 3rd party user acquisition / engagement tools.

- Work extensively with data - campaign analytics, user behavior, market trends and more. Track, measure and analyze performance to continuously improve ROI

- Build and maintain a test and learn roadmap with different user segments, value propositions, creatives and channels - to identify effective ways to bring in new transacting users, while retaining the old users.

- Work with creative teams to produce marketing assets for the campaigns

- Responsible for budgeting, creative and media agency management

- Working with multiple stakeholders in a fast-paced environment to get work done and build positive team relationships.

Candidate Profile:

- 4-9 years' overall experience in performance marketing with consumer tech products (preferably app) of scale in India

- At least 3 years experience in ecommerce sector, owning key commerce metrics and running experiments to improve transactions and retention for a consumer tech product

- Strong analytical, decision-making and problem-solving skills

- Excellent verbal and written communication

- Education: BE/ BTech from Tier 1 school; MBA preferred

- Experience in analyzing user behaviour data and deriving actionable insights

- Working knowledge of databases (SQL, MySQL)

- High energy, collaborative and positive attitude