Vakil Search - Manager - Content Strategy & Development

The key responsibilities involve in overseeing content for Vakilsearch Services and to raise brand awareness

I. Responsibilities and Accountabilities:

- Build and manage a rich content cum social media & editorial calendar that attracts a qualified audience to increase the visibility & emerge as a thought leader (including blog posts, whitepapers, ebooks, reports, webinars, infographics, social media etc.)

- Work on content distribution cum refurbishing plan so as to ensure that every piece of content is reaching the right audience in the format best enjoyed by them.

- Responsible for researching, trend jacking, creating, editing, updating & managing all formats of content. Co create & newsletters, product update emailers, social media posts, blogs, infographics, PR related articles, video themes & campaigns to drive leads, subscribers & increase awareness.

- Editing and proofreading content with a zero-tolerance approach to grammatical errors, poor writing, and plagiarism. Conducting ongoing usability tests to gauge content effectiveness.

- Optimize our marketing automation and lead nurturing processes through email, SEO friendly content, and social channels (Quora, Facebook, Instagram, Twitter, LinkedIn& YouTube).

- Engage with influencers to convert them into brand advocates

- Work closely with internal & external stakeholders - Designers, Technical SEO, product team, sales team & agencies.

- Develop content strategy aligned with short-term and long-term marketing targets.

- Collaborate with marketing and design teams to plan and develop site content, style and layout.

- Create and publish engaging content.

- Edit, proofread and improve writers posts.

- Liaise with content writers to ensure brand consistency.

- Optimize content according to SEO.

- Use content management systems to analyze website traffic and users engagement metrics.

- Manage content distribution to online channels and social media platforms to increase web traffic.

- Ensure compliance with law (e.g. copyright and data protection)

- Stay up-to-date with developments and generate new ideas to draw audiences attention.

II. Experience

Nature of Experience: Experiencing in generating content for various requirements starting from documentation to marketing content (content marketing). Review and edit content and scale it to A class standards.

III. Skill Set & Personality Traits required:

- Proven work experience as a Content manager

- Hands on experience with MS Office and WordPress

- Professionals like CA/ CS / Lawyers would be preferred

- Excellent technical knowledge of HTML and web publishing

- Knowledge of SEO and web traffic metrics

- Familiarity with social media

- Excellent writing skills in English

- Attention to detail

- Good organizational and time-management skills

- BSc degree in Journalism, Marketing or relevant field

- Ability to plan and create content relevant to a specific audience with a strong focus on SEO.

- Recognizes the need for continuous improvement and works to orient people, processes, and systems in the new direction in tune with the maturity of the business and the team.