Vakil Search - Head - Digital Marketing

Key responsibilities :

Acquire new leads and customers through online pay-per-click, cost-per-acquisition campaigns and organic traffic. In charge of all external, online acquisition marketing, managing the strategy, execution, and optimization across channels.

Responsibilities and Accountabilities :

- Manage the strategy and setup of all paid campaigns.

- Build Web traffic organically.

- Drive improvement in App traffic and app installs

- Rapidly increase lead volumes while reducing the spend per lead acquired to balance lead volumes and spends

- Measure and optimize paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.

- Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition.

- Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.

- Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.

- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.

- Build and manage the company's social media profiles and presence, including Facebook, Twitter, Linked In, and additional channels that may be deemed relevant.

- Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.

Experience :

- 10+ years with atleast 5+ in online customer acquisition.

- In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), YouTube, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks like Outbrain and Taboola.

- Excellent communicator with the ability to sell and convince.

- Experience handling marketing budgets and forecasting/reporting results.