Vaighai Agro Products - Brand Manager

About company

The Vaighai Group was established in 1981 with a vision to become the No.1 corporate in South India. A leader in the field of Edible Oils, Agro Products & Chemicals, the Vaighai Group has established itself as a force to be reckoned with.

Job description

Roles and Responsibilities

- Work with agencies (Advertising, Media, and media Event agency) and other departments to execute all aspects of marketing activities.

- Developing the marketing strategy for the company in line with company objectives.

- Creation and publication of all marketing material in line with marketing plans.

- Works collaboratively with internal customers to execute packaging designs consistent with determined communications.

- Monitor and report on the effectiveness of marketing communications.

- Identify programs to generate incremental sales and /or profitability.

- Works collaboratively with operations/sourcing to identify and develop productivity initiatives.

- Overseeing the production of TVC, newspaper and magazine advertisements, road shows, and liaising with art designers and media buyers.

- Analyzes current performance, trends, market conditions, and other contributing factors and provides adequate protection through the distribution system in a cost-effective manner.

Desired Candidate Profile

- MBA Marketing.

- 4 to 8 years of Marketing experience in FMCG, preferably edible oil industry / Food industry.

- Good project management and analytical skills.

- Can-do attitude, initiative, proactive with a passion for managing projects to conclusion and on time.

- Able to work independently as well as able to work with a team.

- Good English skills (Speaking and Writing) with computer literacy.

- Matured, self-motivated, ambitious, and well organized with strong interpersonal skills.

Key Skills - Brand promotion, Brand positioning, Brand marketing, Brand awareness, Product launch, marketing strategy, distribution system, advertising, BTL activation, sales, Brand activation, Brand planning, Brand campaigns, ATL, marketing communication, edible oil