V-Mart Retail - Senior Manager/AGM - BTL Marketing

- To work on BTL marketing strategy for the organization and smooth execution of BTL events.

- Plan and develop attractive Sales Promotions Calendar that motivates and engages the Sales organization to ensure achievement company targets.

- Propose and design a creative theme for each month.

- Preparation of dockets, communication of the same to the regional team as well as channel partners.

- Design and create a promotional calendar.

- Analyze effectiveness of previous years promotions, data received from internal team and and feedback gathered from the Channel and Sales team

- Finalize the products to be included in the promotions, ensuring the budget and profit levels are met

- Managing end-to-end for own and alliance led promotions.

- Negotiation with the vendors.

- Handle activation and implementation of programs.

- Support in developing concept, design, creative and execution of the promotional metrical planned throughout the year.

- Help the team through creative inputs and be a part of the execution.

- Plan, procure and initiate movement of the gifts/ collaterals