USV Private Limited - Regional Manager/Zonal Manager - Trade Marketing

Job Description

Responsible for developing and executing Trade Marketing Strategy for the all brands on PAN india Basis. ( Regional/ zonal Trade marketing managers will be responsible for respective Regions/ zones and report to All India Trade Marketing head)

Business Responsibility:

- Conceptualizing and formulating trade marketing calendar as per business strategy

- Drive width and depth for existing, New and focus Products through Field team and Distributors

- Manage Customer Relationships: Develop and manage external suppliers, Vendor and partners to drive Trade program efficacy.

- Designing Trade Promotion Programs for Retailers

- Driving share of a shelf with Retailers and Merchandisers

- Building Retailer Relationship and Driving initiatives

- Shopper Activation: Instore Promotion and Activation

- Design and Execution of the Wholesale loyalty program

Business Intelligence/Analytics :

- Investigate & integrate relevant facts and insights (Shopper, Customer & Channel) to identify Category and Danone growth opportunities

- To understand and monitor key competitors activities (product development, pricing, distribution, merchandising and promotion activities in order to provide feedback internally)

- Lead shoppers/category research by working with research agencies

- Identify opportunities and enable fact-based decision

Category and Channel Management :

- To lead the development of the Non-Rx- Adult cosmetics Category & the deployment of Channel growth strategy ( Currently, a sizeable chunk of our adult cosmetics portfolio is routed through Dermatologists as prescribed products)

- Translate Brand strategies into sales strategies with detailed plans to the sales team

- Drive category growth by managing category projects (Example: Chemists events)

- Raise NPD opportunities to the Brand teams, to include a category or shopper rationale for each opportunity.

- Define the strategy and plans for each of the Channels/customers and make sure of its implementation

- Define the Picture of Success by Channel / Outlet (Right Assortment, space, placement)

- Develop the strategy, detailed plans and follow up execution and results of the in-store executions and Animate the in-store excellence program

- Design programs and oversee plans that motivate or create excitement in sales organization including distributor sales team (i.e. sales off-site, sales launch, incentives for a Sales team, conventions, and team building activities)

- Stakeholders alignment and Trade Support budget management

- Serve as an interface between Marketing, Supply Chain, Medical team, HR and Finance

- Budget Planning & Management

- To organize a monthly meeting with all the Marketing Teams to analyze the sales performance by brand, by region, identify market opportunities; provide feedback from the sales team and track competitors- activities.