User Engagement Role - EdTech

User engagement- Edtech Industry

Core Tasks/Duties/Responsibilities:

- Work closely with key stakeholders to understand their goals and align campaigns accordingly.

- Design, develop, and execute cross-channel campaigns (online properties, offline collaterals, emails, launch events etc.) to support adoption and engagement goals.

- Analyze campaign performance and adoption & engagement KPIs on a monthly basis.

- Draw intelligent insights from Google Analytics and other internal reporting tools and use them to continuously optimize campaigns.

- Continuously build a repository of best practices, do's & don'ts, industry trends, playbooks, testimonials etc.

- Stay abreast of marketing, and social media trends.

Education and Experience Requirements:

- MBA

- 5-8 years of experience

Required Skills:

- Hard Skills Soft Skills

- Proven experience working with industry tools, CRM and marketing automation platforms (CleverTap is a plus).

- Copywriting skills.

- Ability to analyze reports and build insights.

- Proficient in Excel.

- Excellent communications skills ; including presentations/facilitation.

- Innovative thinker with influencing skills to bring ideas to the table.

- Creative mindset for developing marketing collaterals.

- Exceptional attention to detail.