User Engagement Manager - IT

User Engagement Manager

What's the Role - Description/Summary :

- Drive user adoption and engagement for clients.

Core Tasks/Duties/Responsibilities :

- Work closely with key stakeholders to understand their goals and align campaigns accordingly.

- Design, develop and execute cross-channel campaigns (online properties, offline collaterals, emails, launch events etc.) to support adoption and engagement goals.

- Analyze campaign performance and adoption & engagement KPIs on a monthly basis.

- Draw intelligent insights from Google Analytics and other internal reporting tools and use them to continuously optimize campaigns.

- Continuously build a repository of best practices, do's & don'ts, industry trends, playbooks, testimonials etc.

- Stay abreast of marketing, and social media trends.