UrbanClap - Manager - Digital Marketing

Company Background/Culture:

UrbanClap is India and UAE's largest home services marketplace. Consumers order services like beauty & spa at home, appliance repairs, plumbers, carpenters, cleaners, home painting, etc. through the UrbanClap platform. The company works closely with individual service professionals (ISPs) - transforming them into micro-entrepreneurs who act as its "de-facto franchisees". We do this by helping the ISPs with market access, branding, credit, insurance, training, product procurement, payments and a host of other services while driving either all or upwards of 80% of their business. This allows the platform to control the fulfillment and standardizes the end-user experience - from pricing and deliverables to the service delivery process and SOPs, with the service being delivered under the UrbanClap brand name.

Company's Mission

- To empower millions of professionals by delivering service at-home in a way it has never been experienced before.-

Organized service commerce is a large yet young industry in India. While India is a very large market for a home and local services (~USD 50 Billion in retail spends) and expected to double in the next 5 years, there is no billion-dollar company in this segment today. The industry is bare ~20 years old, with a sub-optimal market architecture typical of an unorganized market - fragmented supply side operated by middlemen. As a result, experiences are broken for both customers and service professionals, each largely relying upon word of mouth to discover the other. The industry can easily be 1.5-2x larger than it is today if the frictions in user and professional's journeys are removed - and the experiences made more meaningful and joyful.

UrbanClap is building a fulfillment-led services platform to reimagine and organize the key verticals of this industry. At scale, this platform will enable multiple billions of dollars in commerce annually, and create jobs for 1 million+ service professionals. UrbanClap's vision is to empower 1 million+ service professionals to become micro-service entrepreneurs.

Founding Team

Abhiraj Bhal: IIT Kanpur, IIM Ahmedabad, Ex-BCG consultant

Raghav Chandra: UC Berkeley, Yelp, Twitter, Ex-entrepreneur

Varun Khaitan: IIT Kanpur, Qualcomm (US), Ex-BCG consultant

Investors:

The company has recently concluded a Series E round of funding (USD M in primary capital + some secondary capital for angels and ~80 employees). In all, the company has raised approximately USD 185M in growth capital from marquee investors like Accel Partners, Saif Partners, Bessemmer Venture Partners, Vy Capital, Trifecta Capital, Steadview Capital, Tiger Global and the Family office of Mr. Ratan Naval Tata.

Role Summary:

Growth Function:

Leads demand growth for the platform (& key businesses), Driving New-Users & More-Usage as key mandates. Missioned to unlock rapid adoption (in a profitable way) with Strong Consumer Intelligence, Offering & Pricing strategy, Zero-$ hacks, Strategic Partnerships, Large Media campaigns etc.

Digital Growth team plays a key role in Driving New-User acquisition. Working end-to-end in planning digital strategy, executing for all channels & driving performance/demand.

Roles & Responsibilities

- Ownership: Growing India market through Digital Marketing channels (FB, Insta, Google, Tiktok)

- Collaborate & lead with the business & creative team in devising communication strategy(creative & messaging) & bringing this to life.

- Leads larger business decisions by working with the digital team in creating, analyzing & optimizing growth data sets to deliver insights.

- Monitor & optimize ROI driven campaigns regularly to meet demand, revenue and budget goals

- Work with product and data engineering teams to design systems and processes for efficiencies leading to exponential growth.

Job Requirements

- 2+ year Hands-on Experience on Facebook or Google Marketing

- Strong Excel & data analytics skillset. Strong with number crunching. Analytical bent of mind; can break down data and assess it efficiently

- 2015/16 batch Tier 1 College pass out (Stephen's, SRCC, LSR, CBS, IIT, NIIT, DTU etc)

- Willing to learn in fast-paced startup ecosystem with Result-driven mindset

- Ability to work under pressure, tight timelines & handle uncertainty.

- Ability to manage and prioritize multiple projects and tasks simultaneously. Strong interpersonal, time management, and problem-solving skills.

What can you expect!

- A phenomenal work environment, with massive ownership and growth opportunities

- Quick iterations and deployments - fail-fast attitude

- Opportunity to work on cutting edge technologies, and lead teams in the future

- Access to a world-class mentorship network

- The massive, and direct impact of the work you do on the lives of people