Upriver E-commerce LLP - Specialist - Performance Marketing

Upriver E-commerce LLP - Specialist - Performance Marketing

Note: Only those apply, who have relevant experience working with E-commerce brands on performance marketing initiatives (Facebook Ads, Google Ads, Insta Ads etc.)

About Upriver Ecommerce : 

Upriver Ecommerce LLP is a tech-enabled multi-channel marketplace management company that works with brands and retailers to manage and accelerate their online sales on marketplaces like Amazon, Flipkart, Nykaa, Ajio, Myntra, Paytm, Snapdeal, Shopclues, Milk Basket, Big Basket, Grofers etc.

Upriver was formed by a team of best-in-class professionals from the retail and ecommerce sector, who envisioned the growth of the online channel and discovered the need to have a capable and specialist firm. Aligned with the needs of our clients. our service portfolio spreads from strategy creation to 360-degree execution support, ensuring complete ownership and responsibility of the online channel. We are online arm of our client's organization and our account managers remain fully accountable to our clients.

Position Summary : 

Upriver Ecommerce, having had a great success in the online marketplace management space, is now aiming towards launching a performance marketing division to service our e-com marketplace clients on their D2C websites and move one step closer towards our dream of building an e-com digital solutions company covering a wide spectrum of services.

To inch one step closer to that dream, we are looking for a new addition in our Performance Marketing team, who will be responsible for handling the performance marketing initiatives on our clients D2C website. This is a high impact role, given you will be directly responsible for acquiring and retaining customers on the website by driving traffic through well-known platforms like Facebook, Instagram, Google, Taboola etc. One thing we promise is a steep learning curve and immense growth opportunities if you have the willingness to learn & assume responsibilities. We- re looking for hustlers who have a passion for e-commerce. Responsibilities include:

1. Lead digital performance marketing through Facebook, Google, LinkedIn and other acquisition channels

2. Developing a complete digital media strategy for the brand to enhance its positioning and brand awareness

3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

4. Identify trends and insights, and optimize spend and performance based on the insights

5. Ensure unified messaging, consistent branding, and collaboration across all marketing and communication strategies

6. Analyse data from A/B tests to provide insights, meaningful suggestions, and recommendations on action items

7. Analyze ROI of all campaigns, manage and scrutinise campaign results to determine how best to allocate budget to continuously improve user acquisition results

8. Proactively find new opportunities for growth and efficiency gains

9. Develops a total understanding of online target audience and behaviors

10. Collect and use data to inform new campaigns and the evaluation of existing campaigns

11. Manages client expectations, bringing issues/concerns to clients' attention before they become problems, offering potential solutions, and advising of potential delivery delays

12. Devise a campaign timeline, schedule and ensure they are maintained at the highest level of quality and efficiency

What you'll need:

1. Minimum 1 year of experience working in a Digital marketing profile

2. Preference to those who have previous agency experience of handling multiple clients in a Digital Marketing agency

3. Hands on performance marketing experience (search, paid social, display, etc.) setting up and managing large scale marketing programs

4. Strong analytical skills including Microsoft Excel

5. Extensive knowledge of navigating Shopify, WordPress, Wix and other e-com stores

6. Good written communication skills and typing speed in English

7. Self-motivated with passion for e-commerce

8. Outstanding client handling & communication skills both written & verbal

Perks & Benefits:

1. Chance to work directly with the founders, veterans in the consulting and e-commerce space

2. Get to work on high impact clients, generating crores in revenue on marketplaces

3. Open culture with a plethora of opportunities to work and contribute in various other areas including business development, content, and advertising

4. Guaranteed Friday evening office parties

5. Chance to assume higher level roles on great performance

6. Great incentive structure for client and employee referrals