upGrad - Senior Manager - Performance Marketing

Job Description :

Overview: We are seeking a highly skilled and experienced Performance Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a proven track record in managing performance marketing campaigns with a focus on international markets. This role demands a strategic thinker with a data-driven approach to optimize campaigns and achieve measurable results.

Key Responsibilities :

- Develop, implement, and manage performance marketing campaigns across various digital channels including Google Ads, Facebook Ads, LinkedIn, Instagram, and other relevant platforms.

- Conduct in-depth market research and analysis to identify key trends, target audiences, and competitive landscape in international markets.

- Optimize campaigns to maximize ROI, leveraging analytics and A/B testing to refine ad creatives, landing pages, and bidding strategies.

- Collaborate with the content and creative teams to develop compelling ad copy, visuals, and videos that resonate with global audiences.

- Monitor and analyse campaign performance metrics, providing detailed reports and insights to senior management.

- Manage the performance marketing budget, ensuring effective allocation and expenditure to meet campaign objectives.

- Coordinate with international teams to ensure campaigns are tailored to local markets, addressing cultural nuances and language requirements.

- Manage the performance team and their KRA's

Qualifications :

- Bachelor's degree in Marketing, Business, or a related field. A Master's degree or relevant certifications (e.g., Google Ads, Facebook Blueprint) is a plus. - 5-10 years of experience in performance marketing, with a strong emphasis on international campaigns.

- Proven expertise in managing large-scale PPC, display, retargeting, and social media advertising campaigns.

- Strong analytical skills, with proficiency in using tools such as Google Analytics and marketing automation platforms.

- Excellent understanding of digital marketing concepts, SEO, and conversion rate optimization.

- Experience in budget management and strategic planning.

- Ability to work in a fast-paced, results-oriented environment and handle multiple projects simultaneously.

- Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

What We Offer :

- Competitive salary and benefits package.

- Opportunity to work with a talented and passionate team in a fast-growing edtech company.

- Continuous learning and professional development opportunities.

- Exposure to international markets and the chance to make a global impact. Join us at UpGrad and contribute to shaping the future of education worldwide!