upGrad - Program Marketing Manager

Job Description: Program Marketing Manager

Location: Bangalore, India

Company: upGrad

About upGrad:

upGrad is one of Asia's leading online higher education platforms, providing rigorous industry-relevant programs designed and delivered in collaboration with world-class faculty and industry. Founded in 2015, upGrad offers a range of programs across various verticals, including Data Science, Technology, Management, and Law, in partnership with global universities such as IIM Kozhikode, MICA, IIITB, Duke, eCornell, Wharton Online. Our mission is to empower individuals to build meaningful careers and unlock their full potential through high-quality education.

Role: Program Marketing Manager

Job Summary:

- As a Program Marketing Manager at upGrad, you will be responsible for the brand management and marketing of specific verticals or sets of programs.

- This role demands a strategic thinker with a strong marketing background, capable of crafting and executing marketing strategies that enhance program visibility, drive enrollment, and strengthen the upGrad brand.

- You will work closely with cross-functional teams, including product, sales, and creative, to ensure that marketing initiatives align with business goals.

Key Responsibilities:

- Brand Management: Develop and manage the brand strategy for specific verticals or programs, ensuring consistency in messaging, positioning, and branding across all channels.

- Marketing Strategy: Design and implement comprehensive marketing plans that drive program growth and visibility. This includes digital marketing, content marketing, PR, events, and partnerships.

- Campaign Management: Lead the execution of multi-channel marketing campaigns, from ideation to execution, ensuring timely delivery and alignment with business objectives.

- Market Research: Conduct market analysis to identify trends, customer needs, and competitive landscape, and adjust marketing strategies accordingly.

- Collaboration: Work closely with the product, sales, and creative teams to develop and refine program offerings, positioning, and promotional strategies.

- Performance Tracking: Monitor and analyze the performance of marketing campaigns using key metrics, and provide actionable insights to optimize future efforts.

- Stakeholder Management: Liaise with internal and external stakeholders, including university partners, to align marketing efforts with broader business goals.

Qualifications:

Education: MBA or equivalent degree from a top 20 business school.

Experience: 2-5 years of experience in marketing, with a focus on brand management.

Skills:

- Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively across teams.

- Analytical mindset with experience in using data to drive decision-making.

- Creative thinker with the ability to develop innovative marketing strategies.

- Deep understanding of media, both digital and non-digital.

Why Join Us?

- Impact: Be part of a mission-driven organization that is transforming education and empowering individuals to build meaningful careers.

- Growth: Opportunity to work in a fast-growing company with ample opportunities for professional development and career advancement.

- Culture: Join a vibrant and dynamic team that values creativity, collaboration, and excellence.

- Location: Work in the heart of Bangalore, a hub for technology and innovation, with access to a vast network of industry professionals.

- If you are passionate about marketing, education, and making a difference, we would love to hear from you!