upGrad - started in 2015 is a pioneer in the online education revolution, focused on powering career success for a global workforce of over 1.3 billion. It is one of the few Integrated LifeLongLearning Tech Companies in the world - spanning the college learner to the working professional from the age group of 18-60 years and across Undergrad courses, Campus & Job Linked Programs, Studying Abroad, short form to executive programs to Degrees, Masters and Doctoral - with a learner base of over 2 million across 100 countries and over 300 University partners and a robust enterprise business with a client base of 1000 companies worldwide. About the role: Driving Brand Initiatives, Campaign Planning, Media Strategy, Execution and Performance Tracking. Roles and Responsibilities: Brand Management: - Ideate, develop and execute integrated brand marketing campaigns covering Digital, ATL (TV / Print/ Radio/ OOH/ Cinema), and media Innovation - Ensure day to day running and optimization of brand marketing initiatives - Coordinate with internal stakeholders (Creative, Analytics, Sales, Finance, Legal teams) to ensure smooth campaign execution across the board - Undertake media planning, buying & execution of campaigns through media agency, as well as directly - Take end to end ownership of brand initiatives including budgeting, execution, reporting, optimization and invoice reconciliation Marketing Analytics: - Analyze web & app metrics, develop campaign effectiveness reports and recommend optimizations to improve media performance - Deep-dive into data (primary and secondary) to unearth consumer insights - Report campaign performances across brand & business metrices Required Qualifications & Skills - MBA in Marketing / Post Graduation in relevant fields from Top Schools - Data-savvy marketeer, with very strong analytical skills - Experience using Google Analytics, Apps Flyer and other analytics tools - Brand management experience of at least 2 - 4 years, with hands-on exposure in a similar role (Candidates from start-ups / tech industries will be preferred) - Absolute ownership and accountability - Excellent communication and interpersonal skills - Self starter; able to thrive in a fast-paced, evolving, deadline-driven and challenging environment What's in it for you? - Opportunity to help shape the brand strategy of India's largest higher edtech brand, and a global edtech major - upGrad Be a part of the high growth journey of a global ed-tech platform

Bangalore

upGrad - Manager - Brand Marketing 

upGrad - Manager - Brand Marketing  ,Job Description for upGrad - Manager - Brand Marketing  in Upgrad in  Bangalore for (2-7) years of experience. Apply Now!

Job Description for upGrad - Manager - Brand Marketing  in Upgrad in  Bangalore for (2-7) years of experience. Apply Now!