Posted By
Posted in
Sales & Marketing
Job Code
1265600
About the Company
Uolo is a learning & communication platform to help schools deliver continuous learning experiences in K-12. We work with 10lakh+ students in 5000+ schools across 200+ cities in India. We are on a mission to transform learning for every household.
That's why we're building an AI-powered solution that could help educators of the new era take learning to newer dimensions. Join us to be a part of this rocketship!
Talents You Bring To The Team
We are working to democratize the education and enable an holistic development for the students, and looking for a result driven team member for the Product Marketing / Growth roles. If you believe in the mission, like to drive superfast business growth and are passionate about enhancing lives of millions of households, we look forward to our interaction!
Key Responsibilities:
- Play a key role in creating a compelling vision, mission, and roadmap for our product portfolio that energizes and builds momentum within the teams
- Define and launch the growth strategy, along with quantifiable targets across acquisition, engagement and monetization
- Gather and use quantitative and qualitative data, creating hypotheses and making informed product decisions, testing assumptions early to reduce risk up-front
- Develop, lead and implement growth campaigns across traditional & innovative channels, with granular tracking, reporting and continual optimization
- Conduct A/B tests working with data analysts and data scientists to validate and iterate product/ growth campaigns that demonstrate customer and business value
- Perform user lab testing and user interviews, to synthesize insights and feedback and disseminate that knowledge into the product & strategy teams to build better products
- Possess customer empathy and a curiosity mindset. Define customer value propositions based on personas or market segments (design thinking approach)
- Work with analytics team to develop & test advanced models for personalized offerings, propensity to purchase models, campaign optimization
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Posted By
Posted in
Sales & Marketing
Job Code
1265600