Uolo - Growth Lead/Product Marketing Manager

Growth Lead /Product Marketing Manager

- Play a key role in creating a compelling vision, mission, and roadmap for our product portfolio that energizes and builds momentum within the teams

- Define and launch the growth strategy, along with quantifiable targets across acquisition, engagement and monetization

- Gather and use quantitative and qualitative data, creating hypotheses and making informed product decisions, testing assumptions early to reduce risk up-front

- Develop, lead and implement growth campaigns across traditional & innovative channels, with granular tracking, reporting and continual optimization

- Conduct A/B tests working with data analysts and data scientists to validate and iterate product/growth campaigns that demonstrate customer and business value

- Perform user lab testing and user interviews, to synthesize insights and feedback and disseminate that knowledge into the product & strategy teams to build better products

- Possess customer empathy and a curiosity mindset. Define customer value propositions based on personas or market segments (design thinking approach)

- Work with analytics team to develop & test advanced models for personalized offerings, propensity to purchase models, campaign optimization