Univest - Manager - Retention Marketing

Who are we :

We're a startup building a wealth-tech platform, with the goal of making investments easy, intelligent, and quick (while letting users retain most of their daily trading habits). We aim to bring a user's complete e2e investment journey on a single platform (from identifying investment opportunities to executing final trade)

This is a full time opportunity based in Gurgaon. 5 days working with high paced development culture.

What you are expected to do :

- Drive the end-to-end customer lifecycle journey through various Engagement and Retention strategies across customer cohorts.

- Execute and Manage key reactivations mediums like Push/SMS/Email/WhatsApp and In-app and Web channels.

- Hands-on experience on Platforms like Clever tap, MoEngage tools.

- Identify the customer and their personas, create relevant customer cohorts and strategies to target these customers effectively across channels.

- Create a CRM Plan using user segmentation to create custom and more relevant communications pushing users down the funnel.

- Drive all marketing automation and Martech initiatives to develop and execute end-to-end user journeys from onboarding to reactivation (win backs) using scalable platforms.

- Analyse data in order to understand key pain points, effective communication, ideal conversion times, etc.

- Work closely with the creative team to define Email/WhatsApp templates for campaigns.

What we are looking for :

- Hands on over Clevertap.

- Knowledge of the Fintech segment is a plus.

- In-depth knowledge & hands-on experience of digital analytics and an understanding of consumer behaviour.

- Experience in a high growth Start-up with similar responsibility.

- Understanding measurement tools like Appsflyer, GA, etc would be a plus.