United Spirits - State Trade Marketing Manager

Prefer-North East/Local Candidates

Job Title: STMM

Department: Sales

Reports To: Sales Manager

Direct Reports: NA

Experience & Qualifications: - MBA - preferably in AlcoBev Industry

Responsibilities

Key Responsibilities:

- Achieve assigned sales targets

- Ensure assigned budgets are adhered to during Primary & Secondary sales

- Execute promotion activities and schemes designed for the respective brands including both on & off premise promotion

- Devise creative ways to ensure and enhance brand visibility and growth at outlets and POS

- Explore any pain points/bottlenecks and escalate it to higher authorities

- Ensure communication of new schemes to dealers/outlet owners

- Plan and organize time and work - route and call cycle planning (PJP) for maximum coverage

- Conduct shop audits to gather data on movement of stock, availability of brands and consumption pattern for various brands

- Prepare weekly reports highlighting sales figures, key issues, competitor movement, consumption pattern at the outlets, etc.

- Gather market intelligence on competitor's activities and keep the higher authorities informed

- Prepare daily sales reports to be submitted

- Liaise with TSEs of other territories to prepare reports detailing effect of promotions and schemes of one product on the other

- Ensure collection of outstanding from customers & monitor stocks at depot

- Maintain good relationship with distributors, retailers and outlet owners in the respective area

- Look out for opportunities to hire more shelf space for the brands and negotiate with the outlet owner on the best price ( within the assigned budget)

- Handle and work to resolve customer complaints; dealer /retailer complaints