Unilever - Trade Marketing Executive

Background:

- Shopping decisions are being made at the point of purchase with anywhere between 70%+ of decisions being made in-store. How brands communicate with shoppers and how they engage the 5 senses of the shopper in store hence becomes critical for success.

- Shoppers are looking at shopping not just as a routine chore but as a complete - retail-tainment- for the family. They expect to have a lot of fun and food whist shopping.

- Organized retail is consolidating while mass media is fragmenting. Hence, to deliver the biggest bang for the buck, there is an opportunity of diverting A&P spends on mass media vehicles into a very well focused investment at point of sale.

Job Description:

- Responsibility of tapping into the above mentioned trends is the responsibility of the Customer Marketing team. Is responsible for enhancing the appeal of our brands in store and doing what it takes to convince the shopper to choose our brands. Aim of all this is to ensure our market share continues to rise and we dominate the retail scene.

This includes:

a) Working with category teams to plan out specific ops for each quarter

b) Working with category and account management team to design and deploy special activation on brands/categories

c) Working with design and implementation agencies to deploy visual and other merchandise in store to engage the shopper

d) Being responsible for entire budgets for the brands/quarters and utilizing them in a profitable and viable manner.

e) Analyzing past performance and coming out with recommendations on how to better deploy of brand strategies in store.

Job Requirements:

- Past experience in working in Customer Marketing / Sales / Brand teams is an absolute must.

- The person has to have a strong objective analytical frame of mind.

- Strong practical creativity also a must.

- Strong Inter personal skills are a must.