UNICORN DenMart - Vice President - eCommerce Operations

Vice President - E Commerce

Role Purpose :

- The VP of E-Commerce Operations is responsible for driving long-term profitable growth and increasing levels of customer satisfaction through online channels.

- This position is responsible for optimizing direct online to consumer initiatives in terms of revenue, conversion rates, ROI, usability, and functionality.

- Key focus is placed on deepening our direct interaction and relationships with consumers while supporting an Omni channel view

- A key responsibility will be managing a large network of independent retailers that will be used for last-mile delivery.

- The role will require the management of a complete end to end operation.

Key Accountabilities :

- Lead all activities for the online business, starting and building up from scratch focused on driving e-Commerce, Sales and Marketing

- Management of the e-commerce P&L through detailed forecasting, budget development and oversight, revenue generation and marketing activities in conjunction with other internal and external teams

- Generates ideas about future E-commerce activities to ensure a cutting edge strategy; maintains up to date knowledge of the market place, competitors and trends.

- Lead all other operational activities including logistics, customer service, etc.

- Recruit, coordinate and motivate the new team to drive growth

- Set up Merchandising strategy with relevant internal Partners

- Set up Online Pricing & Promotion Strategy

- Lead business development activities to position the company's products in new channels

- Champion development of eCommerce capabilities and marketing programs which will drive aggressive sales goals and optimization of site-wide Key Performance indicators

- Implementation & execution of all online marketing campaigns, including Search, Affiliate Marketing, Video, Re-targeting, and Display Networks

- Define and lead high priority initiatives including lifetime value models, customer segmentation, and re-targeting initiatives

- Execute omni channel strategy

- Set up and execute a local delivery model that will minimize costs of delivery and decreases delivery times

- Develops & executes against our long term sustainable infrastructural plan to support the growth & strategic initiatives of the company.

Education & Experience required ;

- Graduate in science with Masters in Business Administration, from a premier institute

- 3 to 5 years management experience in a similar role

- Strong eCommerce fulfillment management experience in high paced, high demand environments.

- Strong skills in process-engineering and ability to get into atomic level of detail for all critical processes in the delivery chain.

- Ability to work in a high pressure, time sensitive organization with an unrelenting focus on overall customer experience and a clear sense of purpose

- Ability to develop and maintain business relationships and work cross-functionally across teams in the organization.

- Exceptional thought leadership, people management and mentoring skills.

- Highly motivated with a proven track record of successful delivery.

- Strong analytical skills with a good understanding of finance and accounting principles.

- Must have demonstrated background in building and managing large organizations consisting of both direct and indirect reporting roles.

- Strong understanding and appreciation of technology and its role in supporting service delivery and operations in an e-commerce environment.

- The candidate should demonstrate high levels of integrity, humility, ability to learn from experience, and lead the way in achieving the company's manifold objectives.