Unicommerce - Head - Marketing

About Unicommerce :

Unicommerce eSolutions is India's largest e-commerce post-purchase management technology platform. Unicommerce provides e-commerce enablement solutions for multichannel selling, inventory management, warehouse management, omnichannel retailing, and marketplace seller management.

The platform is designed to meet the business needs of e-commerce and e-tailers across sectors and has served over 15,000 registered customers across India, the Middle East,South East Asia, and South Asia. Unicommerce solution is currently being used by 35K+ users to manage over 2000 stores and 7000+ warehouses and processes more than 500 Mn+ orders amounting to $5 Bn+ GMV annually.

Some of its key clientele include Myntra, Jack & Jones, Tommy Hilfiger, Adidas, Vero Moda, Chumbak, W,boAt, Forever New, Marico, Netmeds, Healthkart, Mamaearth, mCaffeine, Sugar Cosmetics, Lakme, and Nivea among many others. For more information, visit https://unicommerce.com/. Follow Unicommerce on LinkedIn Instagram and Twitter. Stay updated with our current open roles across functions and visit our careers page.

Product Portfolio :

1. Advanced Warehouse management system

2. Multichannel online order and inventory management

3. Omnichannel solution

4. Seller panel solution for marketplaces for stock management across suppliers.

Location: Gurgaon

Functional Area : Marketing

Experience : 10 + yrs

- We are looking for a proven B2B enterprise software & SaaS marketing leader who excels at planning and executing integrated marketing programs. This leader will guide a team of marketers in developing integrated campaigns across a range of products and diverse markets that drive thought leadership, customer engagement, and demand.

- These integrated initiatives will leverage the full marketing mix and are aimed at improving brand equity and multi-touch sales cycles. Key is a focus on long-range planning and execution and proven expertise in brand management, demand generation, communications, and content marketing aimed at establishing and extending market leadership.

Key Responsibilities :

- Develop and lead the brand strategy, positioning, and go-to-market across verticals, products, and geographies.

- Build incredible global visibility & presence across the e-commerce and retail sector & product space.

- Oversee the development and execution of account-based marketing strategies and models and stay well-informed of marketing trends and best practices for potential leverage.

- Provide planning and leadership to the marketing department by ensuring that the appropriate structures, systems, competencies, and values are developed in order to meet and exceed the goals of the marketing plan.

- Collaboratively build demand models and determine the number of MQLs and SQLs that need to be delivered by marketing to ensure the required pipeline coverage for sales success in each quarter

- Manage and deliver the marketing automation stack to help support marketing and customer acquisition efforts.

- Track, measure, analyze and report on the effectiveness of demand generation campaigns and their impact on the pipeline, making recommendations for future programs

The successful applicant will be :

- The ideal candidate would have had 12+ years of overall experience with similar experience in a leadership role for last 4 years, worked in a digital-first marketing role, managed a team of 8-10, and is seasoned in Performance Marketing, Content Marketing, SEO, Ads, Branding in both domestic and International markets.

- Someone who has scaled the marketing function through the growth stage of any B2B SaaS organization.

- Experience in managing teams focused on different functions of Marketing.

- Wide breadth and depth of experience in organic, performance, and product marketing.

- Expert-level knowledge & hands-on experience in the use of marketing automation & data systems.

- An analytical approach to solving complex problems with a sharp eye on ROI and creative flair.

- Willing and eager to roll up your sleeves to step in for your team, if needed.

- Excellent communication and presentation skills (written and verbal).

- Familiarity with working in cross-functional environments and distributed team setups.

Why Unicommerce ? :

Be part of a profitable startup on its way to becoming the first ecommerce focused SAAS unicorn of the country.

We process close to 20% of Indian ecommerce volume, processing 500 Mn+ orders amounting to $5 Bn+ GMV annually , which is more than what most of the big marketplaces in India see.

Work on tough distributed system problems (large scale multi-tenancy, distributed coordination, scaling, engineering for high availability under varied workload patterns) in a large scale environment (100 MM hits/day, large clusters comprising 100s of AWS nodes)

Contribute to the evolution of our product portfolio atop our high performing SAAS platform. We help sellers & enterprises around the world automate their ecommerce operations via a suite of products: multi-channel order and inventory management, warehouse & vendor management, omni-channel etc.

Work in a tight-knit high performance team, alongside strong problem solvers graduated from IITs/NITs and other Tier 1 colleges with work experience from companies like Amazon, Microsoft, PayTM, Snapdeal, Makemytrip, Yatra etc. We have a flat hierarchy. Take end to end ownership of business projects and product features.