Unica Campaign Management - Analytics

Unica Campaign Management(Deputy Manager OR Manager)-(3-6 Yrs)

Hiring Group Manager- Market Analytics (UNICA and SAS) for a leading KPO in Bangalore.

Our Client is a global Knowledge processes outsourcing company providing research & customer analytics.

Job Description

- Preparation of Analytical reports using various tools like SAS /Omniture and campaigns using UNICA products.

- Analyze data from multiple sources and develop creative solutions.

- Consult on analytical aspects of campaign strategy, test design & tracking.

- Responsible for handling a team of 13-14 members.

- Develop a deep understanding of customers within a specific region, based on market trends and guide marketing tactics, including campaign and key messages.

- Develop recommendations and implications to guide decision-making for marketing.

- Lead and coach a team to provide timely, actionable insights to the front line of the business and develop subject matter expertise in marketing analytics.

- Develop and provide routine and non-routine reports of complex scope using multiple reporting systems.

- Work with the team to deliver high impact ,long term ,crucial and important projects around client’s goals

Desired Profile

- Graduate /post graduate with at least 5 years of experience in analytics and 2 years in marketing analytics preferably in a client facing role

- Strong working knowledge on SAS and UNICA

- Should have 1-2 years of experience leading an analytics team

- Strong knowledge in Email/WEB/Digital analytics

- Strong analytics background, with an understanding on how to collect and analyze data to inform and influence business strategy

- Experience in Customer data analytics, including customer segmentation, behavioral and direct marketing strategies and tactics.

If interested, Please send your updated resume to Indu.l@spectral.in