Unica Campaign Management(Deputy Manager OR Manager)-(3-6 Yrs)
Hiring Group Manager- Market Analytics (UNICA and SAS) for a leading KPO in Bangalore.
Our Client is a global Knowledge processes outsourcing company providing research & customer analytics.
Job Description
- Preparation of Analytical reports using various tools like SAS /Omniture and campaigns using UNICA products.
- Analyze data from multiple sources and develop creative solutions.
- Consult on analytical aspects of campaign strategy, test design & tracking.
- Responsible for handling a team of 13-14 members.
- Develop a deep understanding of customers within a specific region, based on market trends and guide marketing tactics, including campaign and key messages.
- Develop recommendations and implications to guide decision-making for marketing.
- Lead and coach a team to provide timely, actionable insights to the front line of the business and develop subject matter expertise in marketing analytics.
- Develop and provide routine and non-routine reports of complex scope using multiple reporting systems.
- Work with the team to deliver high impact ,long term ,crucial and important projects around client’s goals
Desired Profile
- Graduate /post graduate with at least 5 years of experience in analytics and 2 years in marketing analytics preferably in a client facing role
- Strong working knowledge on SAS and UNICA
- Should have 1-2 years of experience leading an analytics team
- Strong knowledge in Email/WEB/Digital analytics
- Strong analytics background, with an understanding on how to collect and analyze data to inform and influence business strategy
- Experience in Customer data analytics, including customer segmentation, behavioral and direct marketing strategies and tactics.
If interested, Please send your updated resume to Indu.l@spectral.in
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