Uncle Delivery Express - Digital Marketing Specialist

JD - Digital Performance Marketing

- If you live and breathe digital marketing, we want to talk to you. We are looking for an experienced Digital Performance Marketing Executive to use digital channels to acquire more new users and drivers, implementing, tracking and optimizing our digital marketing campaigns across all digital channels.

What will you do?

- The ideal candidate will have a passion for all things marketing and technology. You should have a strong grasp of current marketing tools and strategies and be able to

Responsibilities:

- Launch & optimized online adverts through Google Adwords (Search, Display, PLA), Facebook, etc. to increase brand awareness

- Plan and execute media channels including earned channels (including, Facebook, Instagram), paid channels (including facebook, google, programmatic, affiliate...etc.)

- Recommend, develop, monitor SEO and ASO strategies to generate traffic, drive the performance of campaigns, and to enhance brand awareness

- Monitor, report & analyse all acquisition efforts being run on various channels

- Assist in the formulation of digital marketing strategies using all necessary tools

- Conduct daily exhaustive Marketing Research of our current business landscape.

- Measure the performance of digital marketing efforts using a variety of Web Analytics tools like Google Analytics.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Instrument conversion points and optimize user funnels.

- Liaise with Marketing, Sales, Design and Content teams to create landing pages, optimize the customer user experience and ensure brand consistency.

- Provide creative ideas for content marketing and update website

- Plan and monitor the ongoing company presence on social media. Build strong client relationships through social media interaction.

- Acquire insight into online marketing trends and keep strategies up-to-date.