Uncle Delivery Express - Business Analyst - Retention

Uncle Delivery is looking for a retention Business Analyst (CRM) to join our team. You will be responsible for increasing Customer Lifetime Value (CLV) by improving retention, loyalty, and advocacy. The successful candidate will own the end-to-end process of planning, creating, executing, optimizing, reporting, and sharing insights from campaigns and tests in a fast-paced, dynamic environment. You'd be working with city teams to execute a cohesive user retention strategy across the India region.

If you are passionate about developing a data-driven campaign and making a difference, this is a job for you!

What You'll Do:

- Drive the direction of customer segmentation (i.e. RFM analysis), targeting, and reporting to inform the development of the customer life cycle.

- Run campaigns and other growth initiatives from end-to-end: prioritize projects, design experiments, develop campaign strategy, oversee execution and analyze results.

- Drive and optimize key traffic and revenue metrics to bring incremental revenue lift through engagement and retention.

- Build deep understanding of our users and identify opportunities for growth and optimization at every stage of the customer lifecycle (activation, retention, cross sell, up-sell, churn management)

- Leverage marketing automation tools to develop transnational, promotional, and informational content strategies that maximize customer activation and retention

- Partner with city teams to help define an end-to-end customer life cycle management strategy from onboarding to engagement to reactivation, localized as relevant to meet the market needs.

What You'll Need:

- Highly self-motivated and able to work in a fast-paced, multifaceted environment.

- 3+ years experience in marketing with demonstrated success in marketing CRM automation.

- Experience in user segmentation management would be a plus.

- Demonstrated analytical success and the capacity for developing / understanding strategy in the area of re-activation and retention.

- Data and results driven with exceptional detail and knowledge around metrics, KPI, ROI analysis and A/B testing

- Understanding and working knowledge of HTML, CSS, SQL and Tableau

- Excellent communication skills in English