Unbxd - Marketing Head

Position - Marketing Head

Who we are?

At Unbxd, we're building the world's largest search intelligence products. We are a bunch of close-knit, highly driven, and highly skilled engineers & Support Function teams who think big and execute beyond what is expected. The challenges cut across algorithmic problem solving, systems engineering, machine learning and infrastructure at a massive scale.

Working with us?

An opportunity for innovators, problem solvers & learners. Working with us is Innovative, empowering, rewarding & fun. Amazing Office, competitive pay along with excellent benefits package.

Roles and Responsibilities:

- Deliver high quality, accurate and well-written multimedia content that engages our digital audience

- Design and implement a range of cross-selling efforts to ensure customers are aware of recent product innovation and add-on options to maximize lifetime value and customer satisfaction

- Working cross-functionally with product, marketing, SEO, sales & customer success teams, to understand our customers' pain points, generate content ideas, and create detailed strategies

- Use search and social media analytics to identify digital audience and content trends

- Manage live daily and weekly content flow to achieve digital audience targets

- Provide coverage for blogs when required

- Be adept on social media to build audiences and communities and ensure that content is shared on social platforms

- Possess a thorough, up-to-date knowledge of the Finance and Blockchain industry

- Conduct in-depth and regular audits of competitor content

- Have ability to thrive in a fast-paced environment and to work independently and within a team

- Expertise in developing and executing various online campaigns (Ad campaign, social media campaign email campaign), including digital marketing, brand partnerships, on-ground activation etc. to drive traffic to digital channels in B2B

- Develop sales enablement assets including brand, sales, vertical decks, competitive research, customer case studies to assist the sales team on strategic positioning and value proposition

- Drive thought leadership and bottom-of-the-funnel marketing activities such as product webinars, customer case studies, blogs, use case studies and awards that identify customer needs and drive product adoption

- Track and measure feature adoption, represent the voice of the customer and collaborate with product management to influence product roadmap

Good to have:

- (5-12) years of experience in content writing or marketing

- Good know how of the digital eco-system, managing geo-targeted or pan national campaigns as and when required.

- Experience in B2B enterprise software firms is strongly preferred

- Excellent attention to detail and ability to multi-task projects

- Familiarity with software like Microsoft Word and Google Docs

- Proven ability to follow style guidelines

- Impeccable spelling and grammar

Want to Join us? Please share your resume/cv to help us understand more on the hardest challenges/ problems you've ever diagnosed and solved? Explain it in your cover letter in as much detail as you would like.