DESCRIPTION :
- The Ultria Contract Lifecycle Management (https://www.linkedin.com/company/ultria/) division of Verdantis is expanding and looking for creative and energetic Content Marketing Specialists.
Reporting to the Head of Marketing, this individual would be responsible for :
- Creating customer oriented marketing material focused on the North American market
- Assisting in developing digital content marketing strategy
- Creating Brochures, Presentations, segmented Mailers, Cheat-sheets, How-Tos, Infographics, Case Studies to reflect brand and product specific messaging
- Developing Customer oriented product presentations
- Developing high impact communication collaterals for internal as well as an international audience
- Working closely with SEO agencies to manage third-party generated content
- Developing marketing material to further brand engagement with Consultants and System Integrators.
- Perform competitive analysis on an ongoing basis and create a unique positioning for our brands in the target segment.
- Using social media tools to create awareness and advertising for the brand externally
REQUIREMENTS :
Job Requirements :
- Excellent written and verbal business communication skills
- Heavy content writing experience for B2B industry - whitepapers, datasheets, factsheets, etc.
- Excellent people skills and an upbeat and enthusiastic attitude.
- Strong organizational skills and keen attention to detail.
- Knowledge about SEO is preferred though not essential.
- Strong computer skills.
- Good understanding of technical terms.
- Knowledge of Photoshop/ Corel Draw and collateral design will be a bonus
- Heavy content writing experience for B2B industry
Functional Area : Marketing
Key skills : Content marketing, MS office
Education : Graduate/ Post Graduate in Marketing or English
Experience : 3-7 years in similar profile
Compensation : As per industry standards
Location : Whitefield, Bangalore
Note: For your candidature to be considered on this job, you need to apply necessarily on the redirected career page of the company as well.
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