Udaan - Senior Category Manager - FMCG - IIM/FMS/MDI/XLRI

About udaan

Founded in 2016 with a vision to 'transform the trade ecosystem in India leveraging technology,' udaan is India's largest business-to-business e-commerce platform. It has operations across categories including fruits and vegetables, FMCG, staples, lifestyle, electronics, home & kitchen, pharma, toys, and general merchandise.

udaan is solving core trade problems faced by small and medium businesses, that are unique to India, through its unique India-fit low-cost business model by leveraging technology and bringing the benefits of eCommerce to them. It is a one stop shop for all business requirements in the b2b space. udaan has built inclusive tech tools for Bharat, specially catering to the needs of brands, retailers, and manufacturers, providing them a level playing field to scale, trade and grow businesses.

Role Description

Function: Category Management

Sub Function: FMCG Sourcing

Reports to: Category Head

What will YOU be responsible for?

Demand Shaping strategies:

- Strategic push on building brands on the platform

- Driving new trends and leveraging for profitable growth

Merchandising:

- Define merchandising plan across categories based on Market trends, ACN data, Preferred Portfolio Mix etc.

- Optimize performance across Merchandising properties (banners, stores, etc.) for Browse & Search traffic

- Facilitate Customer navigation for better product discovery

Sales:

- Own and drive monthly / weekly sales metrics GMV / ASP

- Drive Upsell / Cross-sell / Premiumization / portfolio management

- Optimize on margin based on RoIe analysis across product segments

Selection Design:

- Define Buyer segments and understand selection gaps

- Optimize on category/product assortment

Offers & Promotions:

- Drive monthly promotion calendar including EDLP, Flash Deals, DoTD etc.

- Design and optimize promos for Sale events, offer zone

Catalogue richness:

- Ensure Customer satisfaction on Product Information - data and images

- Define and drive catalogue guidelines based on complexity of the category and user inputs

Program Management:

- End to end ownership of defining SOP for Category specific asks

- Work with internal sourcing, quality & design team to track key project milestones, ensure processes are followed for review & reporting of the same

- Working closely with internal and external stakeholders to align, execute and improve upon existing practices and processes

What do YOU need to bring to the table?

Educational & Functional Competencies

- MBA or equivalent, preferably from Tier-1 college

- Around 3+ years of experience in the Indian Ecommerce market in category management roles (FMCG Preferred)

- Demonstrated ability to translate strategies into execution plans and take them to completion

- Demonstrated ability to scale categories on online platforms from scratch

- Is an ecommerce enthusiast and deeply relates with the ability of e-commerce to disrupt the FMCG industry at large

- Passionate and driven individual looking to work with a similar bunch of people

Interpersonal Skills

Entrepreneurial: The role requires the individual to be extremely passionate to build a startup, spot key opportunities, act fast and grab them.

Set high standards: The role requires the individual to learn at a rapid pace and set new standards for yourselves and others.

Deep dive: Experience in predictive data analytics leveraging big Data. The role requires the individual to be comfortable in processing and analyzing volume of multiple data streams to deliver customer delight and organization goals.

Team player: The role requires the incumbent to work closely and coordinate with the Internal and external teams to create success. She/he should be able to seamlessly navigate these relationship dynamics in a high growth, young, agile business environment.

Results oriented: The role requires on deliver on short-term goals and long-term milestones set by business with efficacy.

Structured thinking: The role requires to breakdown the problem in smaller parts and drive structural solves.

Self-driven Attitude: You have superior organizational skills, integrity, and great follow through on tasks. You don't get overwhelmed easily.

Naturally curious: You are innovative, extremely creative, analytical, and constantly challenging the status quo.

What do WE offer?

Total Rewards:

- Shared entrepreneurship - employee stock options (ESOPs) across roles & levels

- Take charge of your learning needs with our self-development reimbursement policy

- Become a wholesome e-commerce expert by exploring roles within udaan through our internal job portal, GROW program

- Hybrid work model to balance work and life commitments

Family first:

- Paid time off for life events (Special leave, optional leave, wedding leave, relocation leave, bereavement leave)

- Paid parental leave to take care of & bond with your new-born

- Infertility treatment cover and adoption leave

Health & Wellness:

- Flex-It - our flexible and comprehensive health insurance plan that is designed for inclusivity covering same sex partners and live-in partners

- Comprehensive wellness coverage for physical, mental and financial wellness

- Physical wellness includes 24 x7 doctor-on-call support for general and specialist consultations, discounted medicine delivery, complementary health check-up

- Mental wellness includes year-round access to mental wellness experts, therapists and counsellors

- In case of any unfortunate incident, our employees are covered by our group term & accident insurance policies to support them and their loved ones

And, the opportunity to impact millions of small businesses and build #BharatKaEcommerce!