UBS Forums - Specialist - Digital Marketing

Company Description:

UBS Forums Pvt. Ltd. is dedicated to fostering transformational leadership for individuals and industries through impactful business sessions. Our platforms are designed to address current challenges, offering deep insights and actionable solutions. Through a dynamic mix of panel discussions, case studies, best practices, podcasts, and think tank sessions, we create engaging and solution-driven experiences that empower professionals to learn, grow, and drive meaningful change.

Role Description:

- We are looking for a dynamic Content & Digital Marketing Specialist to drive the marketing strategy for our industry communities, podcasts, and events.

- This role blends content creation with digital marketing, ensuring our brand reaches the right audience through SEO, social media, paid campaigns, email marketing, and community engagement.

- The ideal candidate should have a strong grasp of social media marketing, content strategy, and growth-focused digital marketing frameworks to amplify our presence in the industry.

Content Marketing & Strategy:

- Develop and execute a content strategy that aligns with our communities, podcasts, and industry events.

- Write and optimize blogs, articles, event descriptions, email copies, and social media content.

- Repurpose event content into engaging formats like newsletters, LinkedIn posts, short-form videos, and infographics.

Digital Marketing & Growth:

- Build and execute paid & organic marketing campaigns across Google, LinkedIn, and other relevant platforms.

- Leverage SEO and content marketing strategies to improve reach and engagement.

- Drive lead generation, audience engagement, and community growth through strategic marketing initiatives.

- Optimize marketing efforts based on data-driven insights using Google Analytics, CRM tools, and ad platforms.

Social Media & Community Engagement:

- Own and manage social media handles, ensuring consistent and engaging content.

- Implement strategies to boost audience interaction across LinkedIn, Twitter, YouTube, and other platforms.

- Plan and execute engagement campaigns such as polls, AMAs, industry discussions, and community events.

Email & CRM Management:

- Plan and execute targeted email marketing campaigns for community engagement and event promotions.

- Develop and optimize newsletters, ensuring high open and conversion rates.

- Utilize CRM tools to nurture leads and enhance user experience.

Required Skills & Experience:

- Content & Social Media Marketing - Strong expertise in writing, editing, and strategizing content across platforms.

- SEO & Paid Marketing - Experience in running Google Ads, LinkedIn Ads, and SEO-driven campaigns.

- Community & Engagement Strategies - Experience in growing and engaging online communities.

- Data-Driven Approach - Hands-on experience with Google Analytics, campaign tracking, and performance optimization.

Why Join Us?

- Work on industry-leading events and communities, engaging with top professionals.

- Freedom to experiment and implement creative marketing strategies.

- Be part of a fast-growing, dynamic environment where your contributions directly impact business success.