Ubik Solutions - Manager - Digital Marketing

Job Title: Digital Marketing Manager

Location: Rajkot, Gujarat

Job Summary:

- We are seeking a motivated and strategic Digital Marketing Manager to join our dynamic team.

- The candidate will be responsible for developing, implementing, and managing effective digital marketing campaigns to drive brand awareness, generate leads, and increase online sales.

Key Responsibilities:

- Develop, implement, and manage digital advertising campaigns across platforms like Facebook, Google, and Instagram.

- Monitor and analyze ad performance, adjusting strategies to maximize ROI.

- Create and present creative concepts and ideas for paid advertising campaigns.

- Conduct market research to identify trends and insights for optimizing ad strategies.

- Create and maintain an ad calendar, ensuring campaigns run on time.

- Build audience personas to effectively target campaigns.

- Experiment with different audience segments to find the most effective strategies.

- Collaborate with the internal team and designer for ad creatives, content, and changes.

- Create ad copies and text overlays for creatives.

- Align paid advertising efforts with overall marketing goals through close collaboration with the marketing team.

- Prepare detailed reports on campaign performance, offering actionable recommendations for improvement.

- Stay current with the latest digital marketing trends and best practices.

Requirements:

- Proficiency in English: Excellent verbal and written communication skills.

- Strong organizational skills and a keen attention to detail.

- Ability to manage multiple tasks and prioritize effectively in a fast-paced environment.

- Experience in digital marketing and advertising campaigns, particularly within the beauty and grooming industry.

- Familiarity with Facebook Ads, Google Ads, and Instagram Ads.

- Analytical skills to assess campaign performance and optimize strategies for higher ROI.

Education:

- MBA or Any Graduate (Preferably with a degree in Marketing, Business, or a related field).

- Training & Certifications (Preferred)

- Google Ads Certification

- Certification in Digital Marketing Tools

- Google Analytics