U2opia Mobile - Manager - Marketing & Communication

We are looking for Marketing and Communication in our company.

The marketing communications manager will be involved in the development of the brand strategy across all marketing channels. This is an exciting opportunity for someone who is passionate about building brands, impacting a high-growth business and working in a mission-driven culture. We're looking for expertise in brand communications to help manage our newest line of products.

Key Responsibilities :

- Developing an insight-driven marketing strategy for U2opia Mobile's apps.

- Play an active role in the development and iteration of the brand strategy (target, positioning, messaging plan)

- Drive an integrated marketing strategy and implementation across the marketing organization.

- Lead agency and media interaction. Co-own the creative process.

- Drive alignment with cross-functional partners

- Work closely with consumers in every market to funnel core insights back into product and communication strategy.

Desired skill sets :

- 5+ years of work experience with a minimum of 3 years in consumer marketing.

- Thought leadership in Digital Marketing

- Fluency in integrated marketing strategy and tactics

- Comfortable managing through ambiguity

- Strong results orientation

- Flexible/adaptable in a fast-paced start up environment

- Track record of building high performing brands

- Creative planning and understanding of guerrilla marketing initiatives.

- Managing budgets and maintaining dashboard for measurement of effectiveness.

- Managing creative, media and activation agencies.

- Past experience

About U2opia :

At U2opia mobile, we create solutions that enable growth, excite consumers and empower businesses.

Since its pioneering launch in May 2011, its flagship product, Fonetwish, that enables ubiquitous and customized access to the social internet on USSD, U2opia Mobile now offers data driven solutions. U2opia Mobile's solutions include Fonepass, a sponsored data platform that excites customers with possibilities of data. The solutions engage a variety of customers, across generations of handsets.

U2opia Mobile works with the largest and most innovative mobile operators in Asia, Africa & Latin America and is managed by an experienced team with deep understanding of consumer, internet and mobile ecosystems. The company addresses a global user base of 1 Billion users in emerging markets with its innovative mobile data solutions. Over the span of 5 years, U2opia Mobile has inked strategic relationships with over 75 MNO's globally. The company is backed by marquee investors Matrix Partners and Omidyar Network, who provide strategic market reach as well as strong financial support. U2opia Mobile runs operations from Singapore, Delhi, Dubai and San Francisco.

We are at the center of today's technology revolution.

Amandeep