About Us:
Tyroo, Asia Pacific's leading mobile Performance Network driving monetization for their publisher partners through path breaking technology products and performance delivering formats thereby delivering higher eCPM's.
Our product specializes in maximizing revenue for publishers from performance advertising for E-commerce, Travel, Classified, Banking and Auto advertisers.
For our advertising partners we see ourselves as performance marketing partners focused on delivering their commerce goals on mobile. Tyroo work with blue chip clients in the sector and we take pride in our leadership and scale.
Tyroo reaches over 75% unique advertisers in India, SEA and MENA, works with 90% e-commerce and internet companies to drive transactions and acquisitions. Tyroo is amongst the top 3 channels for customer acquisitions for 9 out of 10 largest performance advertisers in India generating over a million acquisitions for e-commerce, travel, BFSI and online businesses.
Website: www.tyroo.com
Job Responsibilties:
- Understand and analysis market requirements/gaps in ecosystem and product development opportunities
- Market mapping/competition tracking/ creating insights from mobile ecosystem
- Validate product ideas and directions by talking to both internal and external stake holders
- Develop clear PRDs/use cases for new initatives as well product iterations/including business justification/business impact and revenue potential
- Work with Product Marketing - to provide inputs on training/marketing material and collateral development
- Design and Create User manuals and be end to end owner of technical documentation
- Working with design and engineering teams through feature implementations
- Maintaining timelines and keeping all stakeholders updated
- Defining success metrics and analyzing product performance
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