Tyroo - Head - Marketing

Core Purpose @ Tyroo : To create a positive impact in the world by helping businesses scale anywhere, be more successful, compounding wealth and generating resources for communities they serve to experience dignity and respect.

Problem Statement:

APAC is poised to contribute 30% of global digital ad market while Digital Media businesses struggle to scale it beyond 5% of their global revenue due to lack of effective In-market sales + ad product localisation capabilities.

We at Tyroo are building Largest Monetisation Platform of Digital Media in APAC by 2027

Tyroo is preferred APAC Market entry & Expansion Partners for global internet companies looking to grow in Asia. Currently we are partners to large internet companies (Commission Junction, Snapchat, Outbrain, Criteo, Reliance Jio Gaming, Zemanta, TCL, Phillips, Hisense etc.) through exclusive monetisation or technology relationships. Are you ready to join a fast-growing, hyper-focused company?

Core Customers:

- Digital Media Businesses we help monetize and be successful i.e. our partners or publishers are our core customers.

- Publisher NPS is our north star metric which we aim to enhance and improve every single day.

- Key markets for our growth are spread across Greater China, Korea, Japan, ANZ, South East Asia, Middle East(KSA & UAE) and India with active focused teams managed from Singapore HQ.

About the Role:

- As the Head of Marketing at Tyroo - Adtech for Growth, you will be responsible for developing and executing strategic marketing initiatives that elevate Tyroo's brand, drive lead generation, and foster customer loyalty. This role requires a seasoned marketing professional with experience in strategic brand management, lead generation, and marketing operations, particularly within the adtech, digital media, IT/tech services, and enterprise product/service sectors.

- The Role requires strategic ownership of the brand and working for success of Partner brands in the markets we operate with them.

Key Responsibilities:

1. Strategic Brand Management:

- Develop and implement long-term brand strategies to establish and enhance Tyroo's market position.

- Engage with industry analysts and thought leaders, such as Forrester, to leverage insights and elevate Tyroo's brand perception.

- Lead initiatives for brand equity research and market analysis to inform strategic decisions.

- Oversee the creation of high-impact brand campaigns and strategic partnerships to drive brand growth and reputation.

- Ensure alignment of brand strategy with business objectives and market opportunities.

2. Top of Funnel (TOFU) - Lead Generation:

- Develop and execute strategies to generate leads and increase Tyroo's brand awareness.

- Create engaging content and intellectual property to attract and capture the attention of potential customers, including strategic partners, publishers, brands, and agencies.

- Utilize channels such as social media, content marketing, SEO, and paid advertising to reach target audiences.

- Implement lead capture mechanisms and optimize processes to drive conversions.

3. Middle of Funnel (MOFU) - Brand Solutions :

- Develop brand positioning and messaging strategies to differentiate Tyroo from competitors.

- Create compelling brand stories and narratives that resonate with target audiences.

- Implement brand activation campaigns, events, roundtables, and initiatives to increase brand engagement and loyalty.

- Collaborate with cross-functional teams to ensure brand consistency across all touch points.

4. Bottom of Funnel (BOFU) - Pre-sales Activities:

- Develop and implement strategies to nurture leads and move them through the sales funnel.

- Create targeted marketing materials and sales enablement resources such as case studies, pitch decks, and partnership narratives to support the sales team.

- Utilize email marketing, retargeting campaigns, and personalized messaging to drive conversions.

- Analyze customer behavior and engagement data to identify opportunities for upselling and cross-selling.

5. Post-Sales Activities:

- Develop and implement strategies to enhance customer retention and loyalty.

- Create post-sales marketing campaigns and initiatives to encourage long-term retention.

- Implement customer feedback mechanisms to gather insights and improve the overall customer experience.

- Collaborate with Sales & Delivery teams to address customer concerns and issues effectively.

6. Marketing Operations:

- Manage marketing budgets, resources, and timelines to ensure effective execution of marketing plans.

- Implement marketing automation tools and technologies to streamline processes and improve efficiency.

- Monitor and report on marketing performance metrics, providing insights and recommendations for improvement.

- Conduct regular performance reviews and optimization efforts to maximize ROI and achieve marketing objectives.

7. Team Leadership and Development:

- Build and lead a high-performing marketing team, providing guidance, mentorship, and support.

- Foster a collaborative and innovative culture within the marketing team.

- Develop talent through training, coaching, and career development opportunities.

- Encourage cross-functional collaboration and alignment with other departments to achieve organizational goals.

Qualifications:

- 12+ years of relevant experience in B2B marketing, with a proven track record in strategic brand management, lead generation, and marketing operations.

- Experience managing teams of 5 or more members.

- Exposure to USA, Europe, and APAC markets.

- Experience in partnering on $100 Million+ Digital Business

- Strong competencies in strategic marketing, sales focus, results orientation, and high commitment.

- Excellent people management, leadership skills, and stakeholder management.

- Experience in adtech, digital media, IT/tech services, and enterprise product/service sectors is highly desirable.

- Self-starter with a high level of ownership and the ability to do more with less.

- Openness to Frequently Travel across the region for managing Multi Market - Field/Partner Marketing Teams.

- Honest, reliable, and committed to achieving organisational goals.

Reporting: CEO/CBO of Tyroo Adtech Platform

Interview Process:

- Intro call with HR - understanding the role, Tyroo Way, Core Values

- Cross Functional Interview in Leadership

- Demo of Tyroo Tech capabilities and Demo run of Partner Pitch

- Marketing Strategy Presentation - Hiring Manager + External Domain Specialist

- 1 day spent at HQ with interaction with key board members/leaders across the organization