Posted By
Posted in
Sales & Marketing
Job Code
1250994
Purpose of the role
Understand customer requirements, translating customer needs to technical specifications with the help of NPD & R&D teams. Ensure delivery of new products, extending domestic products to IB complying with all the Homologation and Type approval requirements of respective country (with respect to the product and Charging requirements). Maintaining product portfolio variants, raising EIRs. Support marketing and planning function with competitive intelligence
Role Description:
- Understanding market requirements and translate into technical product requirements, finalize TQT (Target Quality table) with stakeholders.
- Managing products through its lifecycle by developing strong consumer insights & providing upgrades, facelifts to stay ahead of competition.
- Executing in depth Market analysis and competitive intelligence.
- Initiating DR0's, EIR's and getting EJOs completed for the requests initiated.
- Maintain SKU master for all the new/extended IB products and ensure correct SKUs extended.
- Initiate and execute Homologation and CUFT process (Vehicle prep, dispatch, CUFT feedback, action taking).
- Maintain product ladder / Homologation ladder: product wise and region wise.
- Preparation of Annual product wise policy plan sheet considering annual NPD plan and rationalization of models and variants.
- Ensuring Design registration and Trademark registration of respective brands in all the countries.
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Posted By
Posted in
Sales & Marketing
Job Code
1250994