TVS Emerald - Senior Manager/Assistant General Manager - Digital Marketing

TVS Emerald Limited.

Responsibilities :

- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

- Designs, builds, and maintains our social media presence.

- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

- Identifies trends and insights and optimizes spend and performance based on the insights.

- Brainstorms new and creative growth strategies through digital marketing.

- Plans, executes, and measures experiments and conversion tests.

- Collaborates with internal teams to create landing pages and optimize user experience.

- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Identifies critical conversion points and drop off points and optimizes user funnels.

- Collaborates with agencies and other vendor partners.

- Evaluates emerging technologies.
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Provides thought leadership and perspective for adoption where appropriate.

- Qualifications : Any Graduate & above (10 TO 15 yrs. exp).

- Should have run ads for 100 cr and Team Handling experience required.

- Requirements : Preferably from Marketing agency