About TVS Credit Services LTD: We wake up every morning to the mission that defines our purpose - to enrich the life of every Indian across the length and breadth of our nation. From the largest cities to the smallest villages, India is filled with ambition and enterprise. As Indians from all walks of life set out to write their growth story, our timely and affordable credit empowers them to bring their dreams alive. As part of the $8.5 billion TVS Group, we empower Indians from various socioeconomic backgrounds with financial products that serve their needs. In doing so, we further the cause of financial inclusion. Our Two Wheeler, Used Car, Three Wheeler and Tractor Loans are designed for Indians in small towns and the rural heartland, for our nation's growth is powered by their prosperity. Our foray into the used commercial vehicle and consumer durable finance is yet another step in this direction. Our entrepreneurial culture, which inspires us to deliver our best, has given rise to such initiatives as TEDDI, a framework to implement innovative ideas, and GURU, a mentorship program to help new employees deliver excellence from Day One. With over 4.4 million customers and a long-term CRISIL rating of AA-, our growth is built on firm foundations. We have won several awards, including the Flame Award for Excellence in Rural Marketing, The Best BFSI Company Award at the ET Now Makers of Developed India Awards 2018, and also listed among Top 40 in India's leading BFSI companies 2019 by Dun&Bradstreet. 2010: We begin operations with our Two Wheeler loans 2010-11: Our book size grows to INR 100 crore 2012-13: Our book size grows to INR 1000 crore. We begin financing Used Cars and Tractors 2014-15: We reach the milestone of 1 million customers and begin financing Used Tractors 2016-17: We welcome our 2 millionth customer 2017-18: Our book size exceeds INR 6000 crore. We launch our Consumer Durable loans 2018-19: We begin financing Used Commercial Vehicles Loans and Business Loans Website - https://www.tvscredit.com Job Description: This role is responsible to provide strategic inputs and by implementing cutting edge customer marketing and communication strategies along with the marketing head. Key Responsibilities : - Prepare and present marketing business plan on monthly / quarterly / annual basis - Impact tracking for the various marketing initiatives, and realigning the strategy to maximize ROI and achieve target goals - Play a hands-on project management role on multiple digital projects; is the key point of contact with complete accountability and responsibility - Monitor progress of all projects ensuring brand quality and consistency - Drive / facilitate quantitative and qualitative analyses on digital business performance, findings into fact-based recommendations - Conduct analysis of competitor activities, customer needs, technology and infrastructure, etc in order to analyse the impact of market conditions & highlight possible modifications to the regional marketing plans - Track brand/ market performance of the product(s), root cause analysis and action plan development in collaboration with cross functions - Evaluate marketing budgets periodically including manpower-planning initiatives and ensure adherence to planned expenses Job Requirements: - Master degree in Business Administration, Marketing, Advertising or related field with a Minimum 5 years experience in marketing strategy & planning activities - Extensive experience in marketing strategy development, managing projects with multiple stakeholders - Proven track record of creating and executing successful marketing plans that are creative, engaging, testable, and highly analytical, for both new product launches and existing products and services - Demonstrated analytical skills in quantitative and qualitative consumer research methodology and outputs - Demonstrated ability to analyze data and develop fact-based recommendations to persuade senior leaders and stakeholders - Must be a hands-on individual - Ability to prioritize, analytical thinker - Possess excellent communication and interpersonal skills - Ability to manage ambiguity - Great team player, have sound leadership skills, hands-on approach with the ability to manage multiple stakeholders and tasks

Chennai

Bangalore

TVS Credit - Senior Manager - Marketing Strategy & Planning 

TVS Credit - Senior Manager - Marketing Strategy & Planning  ,Job Description for TVS Credit - Senior Manager - Marketing Strategy & Planning  in TVS Credit Services LTD in  Chennai Bangalore for (8-10) years of experience. Apply Now!

Job Description for TVS Credit - Senior Manager - Marketing Strategy & Planning  in TVS Credit Services LTD in  Chennai Bangalore for (8-10) years of experience. Apply Now!